Identifier
Created
Classification
Origin
10ASHGABAT161
2010-02-02 13:08:00
CONFIDENTIAL
Embassy Ashgabat
Cable title:  

TURKMENISTAN: IRANIAN BUSINESSMAN SETS SIGHTS ON

Tags:  EINV BTIO ECON PGOV PREL IR TX 
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C O N F I D E N T I A L ASHGABAT 000161 

SIPDIS

STATE FOR NEA/IR AND SCA/CEN

E.O. 12958: DECL: 02/02/2020
TAGS: EINV BTIO ECON PGOV PREL IR TX
SUBJECT: TURKMENISTAN: IRANIAN BUSINESSMAN SETS SIGHTS ON
BRINGING MACDONALDS TO ASHGABAT

REF: A. 09 ASGHABAT 1292

B. 09 ASHGABAT 1217

Classified By: Charge d'Affaires Sylvia Reed Curran. Reasons: 1.4(b) an
d (d).

C O N F I D E N T I A L ASHGABAT 000161

SIPDIS

STATE FOR NEA/IR AND SCA/CEN

E.O. 12958: DECL: 02/02/2020
TAGS: EINV BTIO ECON PGOV PREL IR TX
SUBJECT: TURKMENISTAN: IRANIAN BUSINESSMAN SETS SIGHTS ON
BRINGING MACDONALDS TO ASHGABAT

REF: A. 09 ASGHABAT 1292

B. 09 ASHGABAT 1217

Classified By: Charge d'Affaires Sylvia Reed Curran. Reasons: 1.4(b) an
d (d).


1. (C) An Iranian entrepreneur resident in Ashgabat the past
18 years operating a highly successful tile and ceramic
import business (Ref A) hopes to bring McDonalds to
Turkmenistan. Abbas Mehrabian, who recently returned from
his first U.S. visit, told Iran Watcher that while there, he
had contacted the McDonalds Corporation and expressed an
interest in opening a franchise in Ashgabat. If successful,
Mehrabian would be running the first McDonalds store in
Central Asia. He said having lived in Turkmenistan for so
many years, he understands the tastes of the Turkmen people,
who, he said, are "fascinated" with all things American. He
believes the McDonalds cache (and quality) would guarantee
the success of such an undertaking, and is presently studying
possible locations in Ashgabat. To avoid the obvious
complications of registering an Iranian firm in Ashgabat, he
would partner with a Turkmen entrepreneur, as he has done
with his ceramics business.


2. (C) To date, the Ministry of Trade and Foreign Economic
Relations has been adamant that the Turkmen Government would
first own an American fast food franchise, and if all went
well, private Turkmen entrepreneurs might be given the
opportunity to own a franchise (Ref B). McDonald's
representatives have reported that the company sells its
franchises to independent entrepreneurs. At the same time,
GOTX officials remain interested in becoming the first
Central Asian country to have an American fast food
franchise, so Mehrabian might actually be approaching the
idea at the right time.

3. (C) COMMENT: Notwithstanding the ambitiousness of our
contact's plan, it would appear that if anyone can succeed at
this in Turkmenistan, he is the one to do so: Mehrabian,
through sheer patience, perseverance, and a disarmingly calm
demeanor, has succeeded in Turkmenistan long after other
foreign investors have given up and returned home. END
COMMENT.
CURRAN

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