Identifier
Created
Classification
Origin
09TOKYO1411
2009-06-23 04:53:00
UNCLASSIFIED//FOR OFFICIAL USE ONLY
Embassy Tokyo
Cable title:  

NISSAN DISCUSSES U.S. AND GLOBAL AUTO INDUSTRY,

Tags:  EIND EFIN PGOV SENV KGHG JA 
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PP RUEHFK RUEHKSO RUEHNH
DE RUEHKO #1411 1740453
ZNR UUUUU ZZH
P 230453Z JUN 09
FM AMEMBASSY TOKYO
TO RUEHC/SECSTATE WASHDC PRIORITY 3981
INFO RUEHBJ/AMEMBASSY BEIJING 0030
RUEHRL/AMEMBASSY BERLIN 1653
RUEHBY/AMEMBASSY CANBERRA 3217
RUEHUL/AMEMBASSY SEOUL 6061
RUEHFK/AMCONSUL FUKUOKA 4786
RUEHHK/AMCONSUL HONG KONG 6811
RUEHNH/AMCONSUL NAHA 7117
RUEHOK/AMCONSUL OSAKA KOBE 8589
RUEHKSO/AMCONSUL SAPPORO 5312
RUEHIN/AIT TAIPEI 7378
RUCPDOC/DEPT OF COMMERCE WASHINGTON DC
RUEAEPA/HQ EPA WASHDC
RULSDMK/DEPT OF TRANSPORTATION WASHINGTON DC
RHMCSUU/DEPT OF ENERGY WASHINGTON DC
UNCLAS TOKYO 001411 

SENSITIVE
SIPDIS

STATE FOR EAP/J, EEB, AND OES
PASS TO USTR FOR AUSTR CUTLER AND M. BEEMAN
COMMERCE FOR H. MISISCO, D. BARZDUKAS, AND D. LEE
EPA FOR CHRISTOPHER GRUNDLER

E.O. 12958: N/A
TAGS: EIND EFIN PGOV SENV KGHG JA
SUBJECT: NISSAN DISCUSSES U.S. AND GLOBAL AUTO INDUSTRY,
PLANS FOR ALTERNATIVE VEHICLES

REF: A. TOKYO 890

B. TOKYO 515

C. TOKYO 345

D. TOKYO 228

SENSITIVE BUT UNCLASSIFIED. CONTAINS PROPRIETARY INFORMATION

UNCLAS TOKYO 001411 SENSITIVE SIPDIS STATE FOR EAP/J, EEB, AND OES PASS TO USTR FOR AUSTR CUTLER AND M. BEEMAN COMMERCE FOR H. MISISCO, D. BARZDUKAS, AND D. LEE EPA FOR CHRISTOPHER GRUNDLER E.O. 12958: N/A TAGS: EIND EFIN PGOV SENV KGHG JA SUBJECT: NISSAN DISCUSSES U.S. AND GLOBAL AUTO INDUSTRY, PLANS FOR ALTERNATIVE VEHICLES REF: A. TOKYO 890 ¶B. TOKYO 515 ¶C. TOKYO 345 ¶D. TOKYO 228 SENSITIVE BUT UNCLASSIFIED. CONTAINS PROPRIETARY INFORMATION ¶1. (SBU) Nissan Senior VP for External and Government Affairs Hitoshi Kawaguchi and International Affairs General Manager Takehiro Kasai met June 10 with EMIN and FCS Minister Counselor, the first such meeting between senior Nissan personnel and emboffs in a number of years. Kawaguchi opened stating Japanese automakers, including Nissan, want to see stability in the U.S. auto market and noted all Nissan's tier I and II parts suppliers in North America also serve U.S. automakers, noting that a stable market benefits all automakers. He stated the USG's actions are a necessary response to the current crisis, but stressed the need for fair competition as the U.S. and global economy moves into the recovery phase. Kawaguchi also asked about the "card check bill" under consideration in the Congress. ¶2. (SBU) Looking at the global market, Kawaguchi expects the U.S. market to recover before Japan's due to stronger U.S. demand, but he has not yet seen signs of a recovery and expects it will be slow when it does occur. Nonetheless, Nissan has not reduced production at its plant in Tennessee, Kawaguchi stressed. One bright spot for Nissan is the consumer response to recent GOJ incentives for "green" vehicles (Ref A). The measure resulted in increased Japanese sales of high-mileage and hybrid models in May, but sales figures are still lower than they were last year. For the U.S. market, Kawaguchi called the "clunker bill" before Congress the "great hope" of the auto industry for a speedy recovery. ¶3. (SBU) Responding to Emboffs' questions, Kawaguchi said Nissan has been borrowing significant money from the government-owned Japan Bank for International Cooperation, including to support Nissan's U.S. operations. Kawaguchi said the loans have helped avoid a situation where small and medium-sized businesses are precluded from being able to get loans from financial companies. The loans have also helped Nissan hold down its debt and maintain its credit lines with private banks. Betting on Electric Vehicles -------------- ¶4. (SBU) Discussing next generation vehicles, Nissan believes electric vehicles (EV) offer the best technology. Kawaguchi sees current hybrid cars as a bridge technology to pure electric vehicles which produce zero emissions at the tailpipe. He sees hydrogen vehicles as a much more distant prospect. Nissan plans to enter the EV market in 2010. It has applied for Department of Energy loans to produce EVs in the U.S. and expects a decision soon. ZUMWALT

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