Identifier
Created
Classification
Origin
08STOCKHOLM777
2008-11-19 15:19:00
UNCLASSIFIED
Embassy Stockholm
Cable title:
EMBASSY STOCKHOLM'S ESTA OUTREACH MATRIX
how-toVZCZCXRO4883 OO RUEHAG RUEHAST RUEHDA RUEHDF RUEHFL RUEHIK RUEHKW RUEHLA RUEHLN RUEHLZ RUEHNP RUEHPOD RUEHROV RUEHSR RUEHVK RUEHYG DE RUEHSM #0777/01 3241519 ZNR UUUUU ZZH O 191519Z NOV 08 FM AMEMBASSY STOCKHOLM TO RUEHC/SECSTATE WASHDC IMMEDIATE 3911 INFO RUEHZL/EUROPEAN POLITICAL COLLECTIVE RUEHKO/AMEMBASSY TOKYO 0743 RUEHDN/AMCONSUL SYDNEY 0076 RUEHGP/AMEMBASSY SINGAPORE 0395 RUEHNZ/AMCONSUL AUCKLAND 0011
UNCLAS SECTION 01 OF 02 STOCKHOLM 000777
SIPDIS
STATE PLEASE PASS TO DHS
E.O. 12958: N/A
TAGS: CPAS CVIS CMGT PREL SW
SUBJECT: EMBASSY STOCKHOLM'S ESTA OUTREACH MATRIX
REF: (A) STATE 118460 (B) STOCKHOLM 0474 (C) STOCKHOLM 0554 (D)
STOCKHOLM 0558 (E) STOCKHOLM 0581
STOCKHOLM 00000777 001.2 OF 002
UNCLAS SECTION 01 OF 02 STOCKHOLM 000777
SIPDIS
STATE PLEASE PASS TO DHS
E.O. 12958: N/A
TAGS: CPAS CVIS CMGT PREL SW
SUBJECT: EMBASSY STOCKHOLM'S ESTA OUTREACH MATRIX
REF: (A) STATE 118460 (B) STOCKHOLM 0474 (C) STOCKHOLM 0554 (D)
STOCKHOLM 0558 (E) STOCKHOLM 0581
STOCKHOLM 00000777 001.2 OF 002
1. Summary: Post has compiled the following list of outreach efforts
undertaken over the past five months to inform contacts,
stakeholders, and the public about the ESTA program. Additional
information about our efforts can be found in our previous reporting
located in reftels. We will have additional activities in the run-up
to the mandatory ESTA implementation date of January 12, 2009. End
Summary.
2. ESTA activities have included the following:
POST: Stockholm
DATE: June 3, 2008 and July 31, 2008
LOCATION: Swedish MFA
TYPE OF OUTREACH: ESTA informational meeting, update briefings by
Consul and Vice Consul
AUDIENCE: Swedish government officials from the MFA and MOJ
NUMBER OF ATTENDEES: 2
POST: Stockholm
DATE: July 24, 2008
LOCATION: Sweden
TYPE OF OUTREACH: Press release on upcoming ESTA rollout
AUDIENCE: Members of the press for public distribution
NUMBER OF ATTENDEES: N/A
POST: Stockholm
DATE: July 31, 2008
LOCATION: Arlanda airport, Stockholm
TYPE OF OUTREACH: Informational meeting, ESTA updates from Vice
Consul
AUDIENCE: Airline carriers and security handling US flights
NUMBER OF ATTENDEES: 4
POST: Stockholm
DATE: August 12, 2008
LOCATION: U.S. Embassy Stockholm
TYPE OF OUTREACH: Informational briefing and question and answer
session with Charge, Public Affairs, Consular and visiting CBP
officer from Copenhagen
AUDIENCE: Members of the American Chamber of Commerce, travel
industry representatives, local airline representatives, and other
private sector groups
NUMBER OF ATTENDEES: 40
POST: Stockholm
DATE: August 16-17, 2008
LOCATION: Kristianstad
TYPE OF OUTREACH: Local America's Day event celebrating ties between
the US and Sweden, ESTA briefing from Vice Consul
AUDIENCE: Local members of the Swedish-American Vasa Lodge
NUMBER OF ATTENDEES: 150
POST: Stockholm
DATE: August 18, 2008
LOCATION: Swedish press, Expressen newspaper
TYPE OF OUTREACH: Press backgrounder by PAO to Expressen newspaper
to provide Embassy response on handicapped ESTA applicant who
received ESTA denial for erroneously answering "yes" to medical
question
AUDIENCE: Public
NUMBER OF ATTENDEES: N/A
POST: Stockholm
DATE: August 26, 2008
LOCATION: Avis showroom, Stockholm
TYPE OF OUTREACH: ESTA question and answer session, briefing from
Vice Consul
AUDIENCE: "Discover America" members, an industry organization that
promotes travel to the US in Sweden
NUMBER OF ATTENDEES: 25
POST: Stockholm
DATE: October 12, 2008
LOCATION: Delta offices, Stockholm
TYPE OF OUTREACH: ESTA question and answer session, briefing from
Vice Consul
AUDIENCE: Travel agents and airline representatives
NUMBER OF ATTENDEES: 20
POST: Stockholm
DATE: November 13, 2008
LOCATION: Sweden
TYPE OF OUTREACH: Media Note advising on ESTA updates and expansion
of VWP program
STOCKHOLM 00000777 002.2 OF 002
AUDIENCE: Members of the Swedish press
NUMBER OF ATTENDEES: N/A
POST: Stockholm
DATE: November 13, 2008
LOCATION: Stockholm
TYPE OF OUTREACH: ESTA informational briefing to audience gathered
to hear about foreign direct investment in the US, briefing from
Consul and visiting CBP officer
AUDIENCE: Members of the Swedish Chambers of Commerce
NUMBER OF ATTENDEES: 45
POST: Stockholm
DATE: Ongoing
LOCATION: Sweden
TYPE OF OUTREACH: Website, updating ESTA and VWP information,
including ESTA factsheets and FAQs, as well as appropriate alerts,
for example, informing the public of momentary technical problems
with the Swedish version of the ESTA application
AUDIENCE: Public
NUMBER OF ATTENDEES: N/A
POST: Stockholm
DATE: Ongoing
TYPE OF OUTREACH: Consular waiting room information guides,
including adding DHS ESTA video to consular video, and providing
updated brochures, posters and fact sheets for review
AUDIENCE: Visa applicants and American citizens living in Sweden
NUMBER OF ATTENDEES: N/A, Public
POST: Stockholm
DATE: Ongoing
TYPE OF OUTREACH: Communicate frequent updates on ESTA to embassy
staff so they can inform Post contacts on the program
AUDIENCE: Embassy staff
NUMBER OF ATTENDEES: N/A
WOOD
SIPDIS
STATE PLEASE PASS TO DHS
E.O. 12958: N/A
TAGS: CPAS CVIS CMGT PREL SW
SUBJECT: EMBASSY STOCKHOLM'S ESTA OUTREACH MATRIX
REF: (A) STATE 118460 (B) STOCKHOLM 0474 (C) STOCKHOLM 0554 (D)
STOCKHOLM 0558 (E) STOCKHOLM 0581
STOCKHOLM 00000777 001.2 OF 002
1. Summary: Post has compiled the following list of outreach efforts
undertaken over the past five months to inform contacts,
stakeholders, and the public about the ESTA program. Additional
information about our efforts can be found in our previous reporting
located in reftels. We will have additional activities in the run-up
to the mandatory ESTA implementation date of January 12, 2009. End
Summary.
2. ESTA activities have included the following:
POST: Stockholm
DATE: June 3, 2008 and July 31, 2008
LOCATION: Swedish MFA
TYPE OF OUTREACH: ESTA informational meeting, update briefings by
Consul and Vice Consul
AUDIENCE: Swedish government officials from the MFA and MOJ
NUMBER OF ATTENDEES: 2
POST: Stockholm
DATE: July 24, 2008
LOCATION: Sweden
TYPE OF OUTREACH: Press release on upcoming ESTA rollout
AUDIENCE: Members of the press for public distribution
NUMBER OF ATTENDEES: N/A
POST: Stockholm
DATE: July 31, 2008
LOCATION: Arlanda airport, Stockholm
TYPE OF OUTREACH: Informational meeting, ESTA updates from Vice
Consul
AUDIENCE: Airline carriers and security handling US flights
NUMBER OF ATTENDEES: 4
POST: Stockholm
DATE: August 12, 2008
LOCATION: U.S. Embassy Stockholm
TYPE OF OUTREACH: Informational briefing and question and answer
session with Charge, Public Affairs, Consular and visiting CBP
officer from Copenhagen
AUDIENCE: Members of the American Chamber of Commerce, travel
industry representatives, local airline representatives, and other
private sector groups
NUMBER OF ATTENDEES: 40
POST: Stockholm
DATE: August 16-17, 2008
LOCATION: Kristianstad
TYPE OF OUTREACH: Local America's Day event celebrating ties between
the US and Sweden, ESTA briefing from Vice Consul
AUDIENCE: Local members of the Swedish-American Vasa Lodge
NUMBER OF ATTENDEES: 150
POST: Stockholm
DATE: August 18, 2008
LOCATION: Swedish press, Expressen newspaper
TYPE OF OUTREACH: Press backgrounder by PAO to Expressen newspaper
to provide Embassy response on handicapped ESTA applicant who
received ESTA denial for erroneously answering "yes" to medical
question
AUDIENCE: Public
NUMBER OF ATTENDEES: N/A
POST: Stockholm
DATE: August 26, 2008
LOCATION: Avis showroom, Stockholm
TYPE OF OUTREACH: ESTA question and answer session, briefing from
Vice Consul
AUDIENCE: "Discover America" members, an industry organization that
promotes travel to the US in Sweden
NUMBER OF ATTENDEES: 25
POST: Stockholm
DATE: October 12, 2008
LOCATION: Delta offices, Stockholm
TYPE OF OUTREACH: ESTA question and answer session, briefing from
Vice Consul
AUDIENCE: Travel agents and airline representatives
NUMBER OF ATTENDEES: 20
POST: Stockholm
DATE: November 13, 2008
LOCATION: Sweden
TYPE OF OUTREACH: Media Note advising on ESTA updates and expansion
of VWP program
STOCKHOLM 00000777 002.2 OF 002
AUDIENCE: Members of the Swedish press
NUMBER OF ATTENDEES: N/A
POST: Stockholm
DATE: November 13, 2008
LOCATION: Stockholm
TYPE OF OUTREACH: ESTA informational briefing to audience gathered
to hear about foreign direct investment in the US, briefing from
Consul and visiting CBP officer
AUDIENCE: Members of the Swedish Chambers of Commerce
NUMBER OF ATTENDEES: 45
POST: Stockholm
DATE: Ongoing
LOCATION: Sweden
TYPE OF OUTREACH: Website, updating ESTA and VWP information,
including ESTA factsheets and FAQs, as well as appropriate alerts,
for example, informing the public of momentary technical problems
with the Swedish version of the ESTA application
AUDIENCE: Public
NUMBER OF ATTENDEES: N/A
POST: Stockholm
DATE: Ongoing
TYPE OF OUTREACH: Consular waiting room information guides,
including adding DHS ESTA video to consular video, and providing
updated brochures, posters and fact sheets for review
AUDIENCE: Visa applicants and American citizens living in Sweden
NUMBER OF ATTENDEES: N/A, Public
POST: Stockholm
DATE: Ongoing
TYPE OF OUTREACH: Communicate frequent updates on ESTA to embassy
staff so they can inform Post contacts on the program
AUDIENCE: Embassy staff
NUMBER OF ATTENDEES: N/A
WOOD