BOLIVIA: IPR OUTREACH PILOT PROGRAM FUNDING

UNCLAS LA PAZ 001761 SIPDIS EEB/TPP/IPE PLEASE PASS TO JOSH HALLOCK. EEB/TPP/MTA/IPC PLEASE PASS TO RACHEL WALLACE. E.O. 12958: N/A TAGS: ECON EINV KIPR BL SUBJECT: BOLIVIA: IPR OUTREACH PILOT PROGRAM FUNDING PROPOSAL REF: SECSTATE 58059 ¶1. Bolivia,s IPR Outreach Pilot Program Funding Award: Background In 2004 through 2005, USAID assisted the Servicio Nacional de Propiedad Intelectual (SENAPI) in modernization efforts. In early 2008, the USG renewed contact with SENAPI to examine the possibility of working together. Underlying the present proposal is a goal to assist Bolivia in open discussions on IPR issues, while serving USG interests of promoting IPR as a tool for economic development and encouraging compliance. ¶2. Outreach Plan Since the Bolivian public is largely unaware of IPR, SENAPI has designed a series of activities to be carried out in the three main cities of La Paz, Santa Cruz and Cochabamba. Mission Bolivia proposes to support additional activities through this program as a way to work with the GOB on issues of mutual interest, while avoiding duplication of effort. SENAPI,s program will include a series of academic and informational activities, business roundtables, and other activities to involve all IPR stakeholders. Main Objective: To inform the public about IPR, its role for economic and social development, and to build awareness. Specific Objectives: - involve national authorities from different areas (trade, exports, industry, health, etc.) in IPR programs - teach the public that IPR ( trademarks and industrial property rights specifically) is an effective tool to promote development - convey to civil society and IPR stakeholders that copyrights and copyright associations are mechanisms to fight piracy and promote cultural diversification Short term goal: To identify actors involved, discuss industrial property rights, copyright, and set up specific timelines to implement SENAPI %s action plan. Medium to long term goals: To establish a sustainable promotion plan to inform public and civil sectors about IPR. The SENAPI program will last an entire week each in La Paz, Santa Cruz, and Cochabamba, and the USG will support activities as described below. ¶3. Conference Activities: a. IPR Outreach to Stakeholders - Patents Museum. Bolivian patents and inventions will be shown to the public, highlighting Bolivia,s creativity and the use patents for economic development. - Business round table on Trademarks: This "inverse" fair is intended to gather firms with consolidated trademarks, firms without trademarks and industrial designers, university students of marketing, graphic design and social communication, promoting the concept, use and practical experiences of trademarks. b. Parallel to the conferences, experts will inform the public on different IPR issues. c. Seminar: "Copyrights and the Challenges with new technologies" - Short theatrical piece on "Piracy" - Music, copyrights and related copyrights - Copyrights and software protection - New challenges on copyrights d. Seminar: "Collective partnerships copyright associations" - Functions and reach of the collective partnerships copyright associations - Control and transparency - CONACINE (cinema group) - The role of SENAPI in the face of new challenges on copyrights and piracy e. Cultural Outreach - National film week - Street Theater at the Trademarks fair - Introductory theatrical piece - Artists, Night on Calle Jaen (La Paz,s colonial museum street) - National Photographic and Painting exposition The activities are expected to attract the following audiences: Entrepreneurial organizations, scientific societies, academy, professional associations, teachers associations, cinematographers, music associations, artist associations, software companies, representatives, micro, small and medium businesses associations, and university students. Materials developed will also be shared with high schools. ¶4. Follow-up Activities, outreach to shareholders and students After the conferences, the USG will assist SENAPI in implementing other IPR informational activities, such as four seminars with specific social and economic sectors related to copyright to be held in each of the cities of La Paz, Santa Cruz and Cochabamba. Also, Post will assist SENAPI with about thirty encounters with students, ten in each of the cities of La Paz, Santa Cruz and Cochabamba. - - - - BUDGET - - - - SENAPI Outreach Program (Three Cities) and Follow-Up Activities Item STATE (USD) Post/USAID(USD) - - - - - - - - - - - - - - - - - - - Outreach activities 2, 3a-e Activity a. (Set-up, local rental space, other) 600 Activity b. (working material, catering services) 300 Activity c & d. (rental space, materials, catering, equip) 2000 Activity e. ( local rental space, other) 600 Promotional Material for all activities 2000 Activities for the Follow-Up under 4 Seminars on Copyrights in 3 cities (rental, catering, equip, materials) 4450 Students encounters 3 cities (electronic equip., other) 3050 Promotional Material for all activities 3000 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Total 11000 5000 ¶5. Cost Estimates Total budget for the program is USD16000. Post will cover USD5000 and is requesting USD11000 from State in special IPR outreach funds. Cost include edition and printing of promotional and informational material, local space rental, electronic equipment for the seminars, catering services, working material for the seminars, transport and distribution cost of promotional and informational material. Please see detailed budget for each activity. ¶6. Follow-up Process USAID%s contractor BTBC has developed mechanisms to measure outreach activities. All events financed by the USG will be measured by a participants, evaluation after conference. Workshops will be implemented by sector in the three cities to further the dissemination of IPRs. These events will also be evaluated by participants after each seminar. Results of the activity will be examined in light of the following indicators: - Number of people attending the conferences financed by the USG - Number of potential agreements between trademark designers and business (at trade fair) - Number of people reached and press coverage at cultural events SENAPI will also provide a report after six months, discussing the impact and results of the USG-supported activities. ¶7. Additional Funding ($4,000 if available) If the additional USD4000 is available, Post will use it to expand the activities above, reaching more Bolivians with a message on the basic value of IPR through cultural and stakeholder programs. Post will particularly target students and young people. GOLDBERG