Identifier | Created | Classification | Origin |
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07SANJOSE1131 | 2007-06-14 12:12:00 | UNCLASSIFIED | Embassy San Jose |
VZCZCXYZ0000 RR RUEHWEB DE RUEHSJ #1131/01 1651212 ZNR UUUUU ZZH R 141212Z JUN 07 FM AMEMBASSY SAN JOSE TO RUEHC/SECSTATE WASHDC 8260 INFO RUCPDOC/DEPT OF COMMERCE WASHINGTON DC |
UNCLAS SAN JOSE 001131 |
1. Embassy San Jose is pleased to nominate Whole Foods Market for the Secretary of State's Award for Corporate Excellence (ACE) in the Multinational Enterprise (MNE) category (reftel). From its business practices in U.S.-based and non-U.S.-based stores, to its investments in its supply chain, Whole Foods Market has demonstrated the highest level of corporate responsibility throughout its history. Post nominates Whole Foods Market based on its contributions to the economic and social growth of the Limon Province of Costa Rica, its leadership in demonstrating responsible environmental stewardship and practices, and its contribution to local science and technology policies related to organic farming practices. 2. Whole Foods Market is widely known for matching its "green" philosophy with "green" actions. From selling organically grown foods to purchasing solar and wind generated electricity, Whole Foods Market regularly makes news as it implements a business philosophy oriented toward sustainability and community citizenship (Further details on Whole Foods Market's company philosophy can be found at: http://www.wholefoodsmarket.com/company/philo sophy.html ). 3. The company has taken this same approach with its activities in Costa Rica. Whole Foods Market sources organically grown bananas, mangos, pineapples, and other products from farms in Costa Rica's economically challenged Caribbean lowlands. The principle partner of Whole Foods Market in Costa Rica is EARTH University http://www.earth.ac.cr/ing/index.php, located in Limon province. EARTH is a unique non-profit school where students from around the world learn farming techniques that strike a balance between agricultural production and environmental preservation. Whole Foods Market began its partnership with EARTH in February 2005, which has led to an increase in local knowledge and application of best practices in growing organic produce. With input from Whole Foods, Earth University uses low-impact, environmentally-friendly agricultural techniques to grow and harvest world-class organic bananas, mangos, and pineapples, and other foods for both domestic consumption and export. 4. As part of this partnership, Whole Foods Market provides $100,000 of yearly funding and technical training to assist in EARTH University's business development. Through this assistance, Whole Foods Market has developed the various EARTH brand products and helped them enter the U.S. market. Whole Foods Market further develops the capacity of students at EARTH through an internship program whereby students gain valuable experience and insights into the global agricultural community. In the summer of 2007, Whole Foods Market will announce a further development of its relationship with EARTH as it begins a program to finance businesses of select EARTH graduates with $300,000 per year. With this program, EARTH graduates will be able to put what they have learned at EARTH into practice and sell, if their products meet standards, their goods in Whole Foods Market stores. 5. Whole Foods Market's actions in Costa Rica also extend to improving the social and economic fabric of society as a whole. In April 2006, Whole Foods Market began offering low-interest micro-financing to women in the Limon province through its Whole Planet Foundation. Through this effort, Whole Foods Market has greatly contributed to the development of the economic and social sectors of the Limon province. Limon is the poorest province in Costa Rica, with an average household income of $275, which is $350 below the rest of the country. Limon has the highest unemployment rate in Costa Rica as well as the highest drop-out rates in both primary and secondary grades. In short, it is a province that has long lagged behind the rest of Costa Rica. Over the last year and a half, the Whole Planet Foundation has loaned $452,859 to 1,967 borrowers in the Limon province under the support of the Grameen Trust of Bangladesh. The recipients, all women, have used this money to fund agriculture projects, clothing manufacturing and sales, small store operations, and restaurants. The total amount of the three year grant is $1,481,000 to fund its micro-financing program. Whole Foods Market ties this program into its other activities with EARTH University by pairing EARTH students with loan recipients to both advise and learn from the micro-entrepreneurs. 6. Whole Foods Market has since complemented this micro-loan effort by implementing the Whole Trade Guarantee program which provides shoppers a guarantee that the international products Whole Foods offers from developing countries meet strict criteria to ensure exceptional product quality, more money for producers, better wages and working conditions for workers, and sound environmental production practices that promote biodiversity. The bananas Whole Foods purchases from EARTH University were the first product covered by this guarantee. Under this program, Whole Foods contributes 1% of the purchase price of every EARTH banana to the micro-loan foundation detailed in paragraph 5. 7. These undertakings are not simple philanthropy, but rather the exercise of market-based measures as Whole Foods Markets uses small, directed loans at favorable interest rates to provide capitol for small business growth. Through these means, over 1,900 women in the Limon province have had the opportunity to exercise their entrepreneurial skills. The fact that, to date, the program enjoys a 99.5% loan repayment rate is measurable evidence that the women of Limon have not simply received a handout, but rather the means to develop their own capacities. Whole Foods Market made this possible. 8. Whole Foods Market's activities in Costa Rica epitomize the very best of the values that American citizens cherish. The environmentally and socially conscious company has represented the United States well in its actions in Costa Rica. There is not a better example of a U.S. company that has invested in developing the capacity of the people of Costa Rica in such a sustainable way. Presenting Whole Foods Market with the Award for Corporate Excellence for a Multinational Enterprise would recognize the importance the USG places on the activities that Whole Foods is pursuing in Costa Rica. WEITZENKORN |