Identifier
Created
Classification
Origin
09RIODEJANEIRO69
2009-03-31 20:54:00
UNCLASSIFIED
Consulate Rio De Janeiro
Cable title:  

Media Reaction, Jornal do Brasil Newspaper, "Automakers

Tags:  KMDR OPRC OIIP ETRD XM XR BR 
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DE RUEHRI #0069 0902054
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TO RUEHC/SECSTATE WASHDC IMMEDIATE 4809
INFO RHEHAAA/NATIONAL SECURITY COUNCIL WASHDC IMMEDIATE
RUEHBR/AMEMBASSY BRASILIA PRIORITY 1126
RUEHSO/AMCONSUL SAO PAULO PRIORITY 5237
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UNCLAS RIO DE JANEIRO 000069

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USDOC 4322/MAC/OLAC/JAFEE
E.O. 12958: N/A
TAGS: KMDR OPRC OIIP ETRD XM XR BR
SUBJECT: Media Reaction, Jornal do Brasil Newspaper, "Automakers
trying to catch their breath"

Center-left Jornal do Brasil commented on page A8 (03/31/2009): "The
real-life soap-opera starring the USG and American automakers
continues with twists and turns in every new chapter. Recently,
General Motors confirmed the resignation of its CEO, Chrysler and
Fiat announced a global alliance and President Barack Obama demanded
promptness on restructuring plans. Meanwhile, in Brazil, the GOB
reduced taxes on cars, motorcycles and trucks to facilitate sales.
In different ways, governments are trying to take the reins of the
situation, attempting to avoid unemployment and trying to save a
crucial sector of their national economies from the abyss.

In the United States, the automakers, which were poorly managed and
not very competitive with their foreign competitors, were completely
hit by the economic crisis... GM and Chrysler alone have received
more than USD 17 billion from the USG, and they are asking for more
to ensure their survival... With the same goal of keeping jobs,
spurring consumption and stimulating this key sector of Brazilian
economy, the GOB announced a mini-package yesterday, including the
extension of tax incentives over car sales for an additional three
months. The measure is conditioned by a no-firing policy by
automakers in Brazil and was negotiated between the government and
unions. While the situation looks critical in the U.S., here
Finance Minister Guido Mantega is more optimistic. According to
him, the Brazilian automobile industry was less affected by the
crisis... All government efforts are valid in this sui generis
moment of the global economy. Resuming economic growth is the top
priority."



MARTINEZ