Identifier
Created
Classification
Origin
09MUMBAI140
2009-04-01 10:12:00
UNCLASSIFIED//FOR OFFICIAL USE ONLY
Consulate Mumbai
Cable title:  

WOMEN IN INDIA: BREAKING THROUGH THE GLASS CEILING

Tags:  PGOV PHUM KWMN KDEM IN 
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RUEHBI/AMCONSUL MUMBAI 2259
RHEHAAA/WHITE HOUSE WASHINGTON DC
UNCLAS SECTION 01 OF 03 MUMBAI 000140 

SENSITIVE
SIPDIS

E.O. 12958: N/A
TAGS: PGOV PHUM KWMN KDEM IN
SUBJECT: WOMEN IN INDIA: BREAKING THROUGH THE GLASS CEILING

MUMBAI 00000140 001.2 OF 003


UNCLAS SECTION 01 OF 03 MUMBAI 000140

SENSITIVE
SIPDIS

E.O. 12958: N/A
TAGS: PGOV PHUM KWMN KDEM IN
SUBJECT: WOMEN IN INDIA: BREAKING THROUGH THE GLASS CEILING

MUMBAI 00000140 001.2 OF 003



1. Summary: Traditional views of the proper role of women in
society create the largest barrier to women's success in
business, according to some of Mumbai's top female executives.
In a roundtable discussion with women leaders from Mumbai hosted
by the Consul General, they explained that breaking through the
"glass ceiling" takes perseverance-to balance a career with the
continued burden of traditional "women's work" in the home, and
the support of a non-traditional family. This cable looks at
the experiences of five successful female executives in Mumbai,
the corporate capital of India, how they rose to positions of
power, and their efforts to maintain successful careers. End
Summary.

WHO THEY ARE AND WHERE THEY CAME FROM:
--------------


2. On March 26, the Consul General invited five female
executives to a roundtable discussion on their struggles to
develop successful careers in the largely male-dominated
corporate world. The roundtable participants included women
from elite backgrounds as well as those who rose through
hardscrabble efforts:

--Sushila Bhakar, Deputy General Manager for Communications at
Essar Group, a mining and metals company. In the village where
she comes from, in the northern state of Haryana, girls were
married off by age 11 or 12. All of her cousins were
grandmothers in their 30s.
--Christabelle Noronha, Vice President of Publications and Media
at Tata and Sons, Ltd., is the only female vice president at the
company. She attributes her professional drive to necessity -
her father died when she was seventeen, her mother had no
employable skills, and her sister had a medical disability.
--Poorvi Chothani, President of the American Alumni Association
and head of her own law firm - all women, by happenstance - came
from a privileged background and was sent to college by her
family. However, her family married her off during her second
year of college. According to her, her mother told her future
husband that he could stop Poorvi's education so as not to
disrupt the family.
--Roopa Purushothaman is an Indian-American who came to India as
a co-founder of an investment firm, Future Capital Holdings,
where she serves as Chief Economist. She explained that her
understanding of the cultural role of women came from her

Malayali (Kerala) heritage where women have a much more
prominent leadership role by tradition.
--Dr. Indu Shahani, Dean of H.R. College and honorary Sheriff of
Mumbai, attributes her success to becoming a teacher, a
traditional women's occupation. (Note: Sherriff of Mumbai is an
honorary position with no law enforcement powers, but higher in
protocol ranking than the Mayor. She is charged with raising
awareness for selected city programs such as women's
empowerment, domestic violence and encouraging youth
participation in society. End Note.) She said in education
men, rather than women, face a glass ceiling. She attributes
her appointment as honorary Sheriff of Mumbai to the support
from students she has met over her 30 plus years as an educator.

DAILY LIFE
--------------


3. More than any challenges at work, these women all described
the demands of home life as the biggest hurdle to overcome in
achieving professional success. According to the women, success
resulted from having the fortitude and perseverance to satisfy
the traditional demands of family and then extra energy to
pursue education and careers rather than by shedding their
traditional roles. They each spoke of being expected to fulfill
the traditional role of women as caretakers, feeders, and
nurturers for their families before heading off for work in the
morning, as well as when they returned. Even in a culture
where domestic help is very affordable, the role of mother,
chief of the household, and wife cannot be hired out, they
agreed. Chothani acknowledged that by foregoing after-work
socializing and networking, she has missed out attracting new
clients. Shahani recalled the pain one day when her son had a
fever of 104 degrees, but she had to go to work because she was
the only person with the key to the cupboard where end-of-year
exams were secured. Bhakar and Noronha are single, limiting
family demands on their time. Noronha, though, has adapted her

MUMBAI 00000140 002.2 OF 003


career over the years to be able to take care of her ailing
mother, resigning from a prestigious journalism job to be a
freelance writer so that she could spend more time at home. She
said she "lost her safety net" when her father died, pushing her
into a career at an early age.

EXTENDED FAMILIES WITH A NON-TRADITIONAL TWIST
--------------


4. For most of these women, there were two common threads to
their success: supportive fathers or husbands and an extended
family to help with child care issues. Shahani credits her
success to her husband who has been very supportive of her work.
She quickly clarified that he does not wash dishes or make sure
there is food in the house, but at least when the family lived
in London, her husband did help with changing diapers. Shahani
also credits her mother and mother-in-law who helped take care
of her family so that she could focus on her work when needed.
She lamented that for the current generation of young
professional women, living in a mobile society with nuclear
families rather than extended families, their mothers or
mothers-in-law may not be available to help care for the family.
Similarly, Chothani lauded her husband who supported her
education, even funding her two years of study in the U.S. to
obtain her Master's in Law degree while her children were still
young. Her husband stayed in India with the boys. Bhakar
attributes her success to her father who was a military officer
with a more worldly view of what women could become. She said
he never foisted village traditions on her, but instead
encouraged her education and career. None mentioned mothers
encouraging them to success outside the home. To the contrary,
Chothani's mother even gave her blessing to curtailing her
daughter's education once she was married off. Rather than
seeing men as guards preventing entrance to the higher echelons,
for these women, the men in their lives opened the gates while
women were the torch bearers of tradition.

NO WOMEN MENTORS, BUT THE OLD RULES STILL WORK
--------------


5. These women had no mentors to teach them how to negotiate
through a male-dominated arena; each represents a first in their
field or in their company. They did not have other women to
observe, no one to teach them how to adapt to an all male work
environment, no vanguard to open corporate doors for them.
Twenty years ago their success in corporate life would have been
unheard of, they said. Though there were no female mentors
within their corporate structures, the women credited Indira
Gandhi and her strength as a leader for giving them hope of what
women could achieve. While they acknowledged that Gandhi became
Prime Minister as a result of dynastic politics in India, they
believed that her strong leadership and the example she set for
what women could accomplish softened their path to success.


6. With no one to teach them how to compete in male-dominated
arenas, they have relied on the skills they learned within their
families. Shahani, in her role as Sheriff of Mumbai, heads an
all-male board. What she finds most useful, and most
appreciated by her colleagues, is her excellent organizational
skills which come from years of juggling family, home, and work
needs at peak efficiency. While having a female leader is still
a new experience for her peers, she believes that they all take
pride in improving their effectiveness under her leadership.


7. Noronha was reminded that, as in many families, male
co-workers are more comfortable with a woman in a nurturing,
backseat role rather than in command. Noronha related having to
challenge her male peers shortly upon her arrival at Tata and
Sons, refusing to launch a website they had created which she
believed was professionally unacceptable. She took her concerns
to her manager rather than directly confronting her peers, and
argued for improving its quality. She told her mother that it
might be her last day with the company, but she was willing to
risk her job rather than accept lower quality work. In the
end, her managers supported her and ordered the website to be
re-done. The price, however, was that she encountered hostility
from some of the men she had challenged. To earn the favor of
her male colleagues, she quietly helped them with their writing
without letting others know. Over the course of time, her work
group has become all women. Despite a lower salary than her

MUMBAI 00000140 003.2 OF 003


male peers, Noronha takes pride in the work of her unit.
Overall, she said, Tata and Sons is a meritocracy and promotes
those who prove their value to the company; her secondary status
is still better at Tata than it might be elsewhere.


8. Several of the women mentioned that it is not uncommon for
male corporate officials to ask about a woman's child bearing
plans, and refuse to hire those who say they plan to have
children. There is still a preconception, they said, that women
will drop out of the work force when they have children - a bias
they concede is borne out in practice. Unanimously, the women
insisted that India would be a far more developed society if it
harnessed the collective intellectual capabilities of so many
women who leave the workforce due to family demands.
Discrimination does exist, the agreed, but there are also
shining examples of progressive corporations such as ICICI bank,
which has a nursery/day care on the premises to retain
exceptional women employees. (Note: Interestingly, ICICI's
current CEO is a female. End Note.) They hoped that this model,
if widely adopted, would help India capitalize on the knowledge
and talents of those sitting out of the workforce.

WOMEN'S ROLES EXPANDING, BUT STILL LIMITED
--------------


9. While the experience of these women is proof of the widening
opportunities for women in corporate India, our interlocutors
were still aware that women are exceptionally rare in certain
traditionally-male bastions. Bhakar said that while there are
now more women on the corporate relations team, women remain
largely in secretarial positions in the manufacturing and mining
divisions of ESSAR. Noronha noted that while Tata and Sons is
generally a very progressive company, there were no women in the
upper echelons in the manufacturing branches of the company.
(Note: Indeed, Congenoffs were unable to locate a female contact
in the manufacturing sector to invite to this discussion. At
least in Mumbai, finance, economic, communications, education
and nursing are the new "pink collar" jobs in India. End Note.)
One new field opening up for women is sales. Purushothaman
suggested that studies have shown women to be more successful
at selling insurance products than men, largely because the
customer base is primarily women. In pharmaceutical sales, a
far more technical field, however, there were rarely women.



10. Comment: While this glimpse into the lives of women in
corporate India is only a tiny fraction of the experience of
women in India, it provides a cross section of the vanguard of
women breaking the glass ceiling. For today's young women in
Mumbai, India presents a much wider array of female role models,
including the country's President, two Chief Ministers, several
members of Parliament, movie directors, Air Force pilots, and
CEOs. Though today's aspiring women executives may suffer the
lack of extended families to help them manage the competing
demands of home and family, tomorrow's corporations may be more
women-friendly and adapt, as ICICI bank has, to keep the best
and the brightest employees in the workforce. End Comment.
FOLMSBEE