Identifier
Created
Classification
Origin
09MILAN96
2009-04-28 16:16:00
UNCLASSIFIED//FOR OFFICIAL USE ONLY
Consulate Milan
Cable title:  

PRIVATE EQUITY IN ITALY: GROWING, BUT IN THE RIGHT

Tags:  EFIN EINV ECON IT 
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ZNR UUUUU ZZH
R 281616Z APR 09
FM AMCONSUL MILAN
TO RUEHC/SECSTATE WASHDC 1753
INFO RUEHRO/AMEMBASSY ROME 8789
RUEHFL/AMCONSUL FLORENCE 0206
RUEHNP/AMCONSUL NAPLES 0204
RUEATRS/DEPT OF TREASURY WASHDC
RHEHNSC/NSC WASHDC
UNCLAS SECTION 01 OF 02 MILAN 000096 

SENSITIVE
SIPDIS

E.O. 12958: N/A
TAGS: EFIN EINV ECON IT
SUBJECT: PRIVATE EQUITY IN ITALY: GROWING, BUT IN THE RIGHT
DIRECTION?

REF: MILAN 78

UNCLAS SECTION 01 OF 02 MILAN 000096

SENSITIVE
SIPDIS

E.O. 12958: N/A
TAGS: EFIN EINV ECON IT
SUBJECT: PRIVATE EQUITY IN ITALY: GROWING, BUT IN THE RIGHT
DIRECTION?

REF: MILAN 78


1. (SBU) Summary: Even in the midst of economic crisis,
Italy's small private equity (PE) marketplace is expanding.
Larger multinational PE firms and those in search of
"mega-deals" are playing a smaller role, but local PE outfits
see a potential for smaller, less-leveraged, longer-horizon,
"buy and build" deals. Private equity financiers view the
country's thousands of privately held small and medium
companies as ripe for the picking as their traditional
sources of bank credit get scarcer. On paper this rings
true, but we think PE practitioners, with their war chest of
eight billion euro, may be overly optimistic that these
small, conservative firms will be open to private equity
partnerships. Meanwhile, venture capital -- where there are
plenty of start-ups looking for cash -- remains a neglected
(though growing) part of the market place. End summary.

Italian Private Equity Defies European Trends


2. (U) There has been much debate over continued access to
credit for the export-focused small and medium enterprises
(SMEs) that dominate the northern Italian economy. Indeed
the Italian government has focused many of its crisis
response measures on this very issue. As noted in reftel,
the global economic crisis is destroying, to varying degrees,
the traditional markets of these SMEs and the talk is turning
toward the need for fresh funds for companies hit
particularly hard -- especially if the crisis lasts beyond

2009. Though much of the discussion has focused on the
willingness or lack thereof of traditional banking partners
to keep lending, the private equity (PE) sector is also
presenting itself as a logical partner for these firms.


3. (U) Much like its banking sector, Italy's PE market is
smaller and less-developed than others in Europe. According
to 2008 data, funds collected by Italian operators amounted
to only 2.2 billion euro (down from three billion in 2007,
and a tiny fraction of the 69 billion euro collected in
private equity funds across Europe in 2008). The Italian
Association of Private Equity and Venture Capital (AIFI) also
includes in its data on collections an additional 2.3 billion
euro invested in the country by pan-European funds with a
base in Italy. However, the PE market's small size and

relative lack of exposure to risky investments, again like
that of the banking sector, may be contributing to its
resilience. Despite the ongoing financial crisis, Italian PE
investment in 2008 was at an all-time high -- with the number
of deals (372) and the value of new investments (5.5 billion
euro) up significantly from 2007. According to our sources
here, the 30 percent increase in the value of new PE deals in
2008 compared very favorably with France, Germany, the UK,
and Spain -- all of whose PE markets saw drops of between 20
and 40 percent in 2008.

New Playing Field Suits the Locals


4. (U) According to practitioners, with the ongoing global
economic troubles the scope of private equity deals in Italy
(which are concluded predominately in and around Milan) is
evolving rapidly and a distinctly Italian model of private
equity could emerge. This transformation is being expedited
by the end, for now, of the era of the "mega" buy-out deal
which had been dominated by major international or
pan-European PE players. This had been an increasingly large
part of the Italian PE marketplace through 2008. Symbolic of
this shift, we have in the last weeks heard of two large
pan-European PE firms looking to reduce staff or up-stakes
entirely from Milan. Another feature of the evolution is a
lengthening time horizon, with preferred investment periods
now 4-6 years rather than an average of 2 years, the norm
during the 2005-07 boom time. Also shifting is the balance
of equity and debt, with a prediction that new deals will be
structured to include upwards of 50 percent equity investment
(up from 36 percent in 2007) and debt/EBITDA ratios (already
lower in Italy than on average in the rest of Europe) down
from 5:1 in 2007 to below 3:1 on average.


5. (U) Another clear picture emerging in Italy is in the
preferred type of private equity investment. About 80 percent
of PE funds collected in 2008, as in the last five years,
went toward buy-outs or expansions of existing firms -- the
more conservative of PE ventures. Early-stage investment
(seed and start-up investments) is expanding rapidly with a
steady increase in both the number and value of deals in the
last five years. In 2008 this segment of the market
witnessed a jump of 75 percent in the amount invested.

MILAN 00000096 002 OF 002


However, the numbers remain very low compared to the rest of
Europe. Even with the near doubling of the size of the
market from 2007-08, the value of such deals was still only
115 mln euro. Meanwhile, in 2007 and 2008 the number of
early-stage investments remained the same (88) while the
number of start-ups involved actually went down from 68 to

67. Also disappointing when looking at this crucial segment
is the persistent reluctance of banks, country funds, and
asset management funds (SGRs) to invest. In 2008 the
country's tiny number of VC funds and the smattering of funds
operated by city or regional governments made nearly 80
percent of early-stage investments.

Aim Small, Reduce Risk


6. (U) Some homegrown private equity fund managers have told
us that the new reality suits them, and their narrower
ambitions, just fine. One company told us that for 2009,
their target was to raise around 50 million euro with which
it would seek out opportunities in companies with fewer than
250 employees and sales of 50 million euro. The consensus is
that within these parameters, there should be ample targets
-- family-owned companies that want to grow or innovate their
way out of the crisis or who are facing "succession problems"
(figlio doesn't have the business savvy of padre). The
increased equity stakes and longer investment horizon lend
themselves to the "buy and build" focus, that, in the
atmosphere of very weak IPO opportunities, seeks to build up
small firms into globally competitive operations that will
eventually be resold. As one private equity professional told
us, PE firms could start taking the place of the local banks
who for decades have been as much strategic partners as
purely creditors. On the other hand, this similarity of
function has made it difficult for PE firms to explain to
skeptical SMEs that they offer more than the neighborhood
bank.


7. (U) Beyond these new targets for investment, however, it
seems purely Italian domestic operators will retain their
reputation for caution. For instance, though a small handful
of the savvier, more international firms are looking at
distressed/undervalued assets as a tremendous opportunity,
the consensus for now seems to be that such comparatively
risky investments are to be avoided. One senior official at
AIFI said recently that in the absence of good traditional
deals, Italian funds will be content to spend their time this
year managing their existing portfolios of nearly 1,200
companies valued (at acquisition price) at 16.7 billion euro.

Comment: Unrequited Love?


8. (SBU) The Italian private equity sector has held its own,
and there is optimism in the industry about "Italian style"
PE flourishing during the tough times and into the future.
We hear a consensus that, so long as the stock market is
weak, and local institutional investors are solvent, reduced
international attention on Italy shouldn't hurt fund inflows
too much. Indeed, the sharp reduction in international flows
to Italian PE, already seen in 2008, has been compensated so
far by increased capital flow from domestic investors
(institutional investors, family firms, and other company
funds). Private equity professionals here also stress the
7.5 billion euro already in the coffers of local PE firms
that are available for well-positioned investments.
Unfortunately, PE firms may have trouble finding outlets for
this money. While a boom in venture capital deals with the
country's many cash-starved start-ups could happen, this
sub-sector is still minuscule in Italy and access by
entrepreneurs to such financiers remains harder than it
should be. Also, it makes sense in principle that as
traditional banking relations fray, SMEs with sound business
models would want to seek PE expertise and financing to deal
with the current crisis. However, the apparent optimism and
readiness of private equity funds to get involved in existing
firms is not necessarily going to be matched by a willingness
on the part of privately held SMEs to accept even a modicum
of outside control. Those SMEs with whom we've spoken have
been uniformly unimpressed with, and even suspicious of, the
idea of taking on a strange partner and are looking at all
other solutions first. Unfortunately, many SMEs may not
accept the notion of PE involvement until they are on their
last legs; a point at which PE funds (whatever their style,
philosophy, or national origin) may no longer be interested.
WEYGANDT