Identifier
Created
Classification
Origin
09BEIRUT316
2009-03-18 08:52:00
UNCLASSIFIED
Embassy Beirut
Cable title:  

LEBANON: COMMERCIAL SUCCESS STORIES

Tags:  BEXP ETRD ECON EINV FIN LE 
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VZCZCXYZ0002
RR RUEHWEB

DE RUEHLB #0316/01 0770852
ZNR UUUUU ZZH
R 180852Z MAR 09
FM AMEMBASSY BEIRUT
TO RUEHC/SECSTATE WASHDC 4470
RUCPDOC/USDOC WASHDC
INFO RUEHEG/AMEMBASSY CAIRO 1338
UNCLAS BEIRUT 000316 

STATE FOR NEA/ELA K ALLEN
EEB/CBA DWINSTEAD
CAIRO FOR FCS AMER KAYANI

SIPDIS

E.O. 12958: N/A
TAGS: BEXP ETRD ECON EINV FIN LE
SUBJECT: LEBANON: COMMERCIAL SUCCESS STORIES

REF: STATE 61889

Embassy Beirut reported 23 commercial success stories for the period
August 2008 through January 2009. Below is a summary of these
success stories.

UNCLAS BEIRUT 000316

STATE FOR NEA/ELA K ALLEN
EEB/CBA DWINSTEAD
CAIRO FOR FCS AMER KAYANI

SIPDIS

E.O. 12958: N/A
TAGS: BEXP ETRD ECON EINV FIN LE
SUBJECT: LEBANON: COMMERCIAL SUCCESS STORIES

REF: STATE 61889

Embassy Beirut reported 23 commercial success stories for the period
August 2008 through January 2009. Below is a summary of these
success stories.


1. Date: January 29, 2009
Post: Beirut
Country: Lebanon
Company: ACE Hardware
Company Headquarters (state, zip code): IL 60523
Issue/project: Opening of ACE Hardware's first store in Lebanon.
Specific Actions Taken: ACE Hardware applied for a construction
permit on October 25, 2007 to build its first outlet in Beirut.
However, due to lengthy procedures and other bureaucratic obstacles
from the concerned Lebanese government agencies, ACE's application
had been delayed and was put on hold. On July 25, 2008, Mr. Mel
Gregory, Ace Regional Director, approached Embassy's commercial
section seeking assistance to expedite the permit process.
Consequently, Charge D'Affaires sent letters to Minister of Public
Works, Minister of Economy and Trade and President of Metn
Municipalities seeking their help in expediting ACE's application.
Moreover, in August 2008, Ambassador and DCM followed up on the
issue with Minister of Public Works and Minister of Economy. As a
result, in September 2008, Minister of Public Works issued the
construction permit and, on January 29, 2009, ACE opened its first
outlet in Beirut.


2. Date: December 31, 2008
Post: Beirut
Country: Lebanon
Company: OptiMedica Corporation
Company Headquarters (state, zip code): California 95054
Issue/project: Registration of U.S. medical product in Lebanon
Specific Actions Taken: Optimedica Corporation contacted Embassy's
commercial section regarding information on compliance with
registration requirements, export licensing and documentation for
exporting their product to Lebanon. Commercial Section informed
Optimedica that the only requirements hospitals were asking for was
the Certificate of Foreign Government issued by the Food & Drugs
Administration (FDA) and that there were no other specific
requirements for importing medical equipment to Lebanon.
Consequently, Optimedica followed the instructions provided by
Embassy's commercial section and completed registration of their
product in Lebanon.


3. Date: September 8, 2008

Post: Beirut
Country: Lebanon
Company: Cessna Aircraft Corporation
Company Headquarters (state, zip code): Kansas 67202
Issue/project: Sale of $2.3 million Cessna planes to the Lebanese
company Open Sky Aviation.
Specific Actions Taken: On July 18, 2008, Cessna Aircraft requested
a background check on the Lebanese firm Open Sky Aviation. Cessna
needed Embassy's recommendation before signing a deal with Open Sky
Aviation for the sale of Cessna aircraft. Embassy's commercial
section conducted the background check on Open Sky Aviation and sent
a detailed report, on August 7, 2008, recommending the company as a
good recipient of U.S. sensitive products with excellent financial
conditions and reputation in Lebanon. As a result of the background
check, Cessna sold Open Sky Aviation two aircraft worth $2.3
million.


4. Date: September 15, 2008
Post: Beirut
Country: Lebanon
Company: EOTech Inc
Company Headquarters (state and zip code): Michigan 48108
Issue/project: Agency Agreement between the U.S. firm EOTech and the
Lebanese firm Josons SAL, with expected first year sales of
$20,000.
Specific Actions Taken: EOTech Inc, which manufactures
electro-optics products and systems, was approached by the Lebanese
company Josons SARL to sign an agency agreement in Lebanon. EOTech
Inc contacted Embassy's commercial section to inquire about Josons
SARL before finalizing the agreement. Commercial Section inquired
about Josons and sent a detailed report to EOTech recommending
Josons as a good business partner. As a result of Embassy's
feedback, EOTech signed an agency agreement with Josons SARL.


5. Date: September 18, 2008
Post: Beirut
Country: Lebanon
Company: U-Mark
Company Headquarters (state, zip code): New York 10150
Issue/project: Agency agreement between the U.S. firm U-Mark and the
Lebanese firm Fattal Co, with expected first year sales of $15,000.
Specific Actions Taken: On September 2, 2008, U-Mark Company, which
represents the American brands Empoi and Conair, contacted Embassy's
commercial section seeking assistance in finding a distributor in
Lebanon. Commercial Section offered U-Mark the International
Partnership Search (IPS) Service and provided a list of five
Lebanese companies which expressed interest in representing Empoi
and Conair in Lebanon. Consequently, U-Mark called the five
companies and signed an agency agreement with Fattal Co, which
ranked first in terms of size and market access on the list.

6.. Date: October 11, 2008
Post: Beirut
Country: Lebanon
Company: Bobcat
Company Headquarters (state and zip code): ND 58078
Issue/project: Sale of $65,000 worth of Bobcat products.
Specific Actions Taken: On October 9 - 11, Embassy's commercial
section organized the 4th Annual Made in America Trade Exhibition in
Beirut, Lebanon. 271 American companies participated in the show.


Bobcat was an exhibitor at the show and reported that its total
sales reached $65,000 during the fair.


7. Date: October 11, 2008
Post: Beirut
Country: Lebanon
Company: Chevrolet
Company Headquarters (state and zip code): FL 33177
Issue/project: Sale of $50,000 worth of Chevrolet cars.
Specific Actions Taken: On October 9 - 11, Embassy's commercial
section organized the 4th Annual Made in America Trade Exhibition in
Beirut, Lebanon. 271 American companies participated in the show.


Chevrolet was an exhibitor at the show and reported that its total
sales exceeded $50,000 during the fair.


8. Date: October 11, 2008
Post: Beirut
Country: Lebanon
Company: Cybex International
Company Headquarters (state and zip code): FL 33029
Issue/project: Sale of $14,000 worth of fitness equipment.
Specific Actions Taken: On October 9 - 11, Embassy's commercial
section organized the 4th Annual Made in America Trade Exhibition in
Beirut, Lebanon. 271 American companies participated in the show.


Cybex was an exhibitor at the show and reported that its total sales
exceeded $14,000 during the fair.


9. Date: October 11, 2008
Post: Beirut
Country: Lebanon
Company: Manitowoc Company
Company Headquarters (state and zip code): WI 63723
Issue/project: Sale of $6,000 worth of ice machines.
Specific Actions Taken: On October 9 - 11, Embassy's commercial
section organized the 4th Annual Made in America Trade Exhibition in
Beirut, Lebanon. 271 American companies participated in the show.


Manitowoc was an exhibitor at the show and reported that its total
sales reached $6,000 during the fair.


10. Date: October 11, 2008
Post: Beirut
Country: Lebanon
Company: True Food Service Equipment
Company Headquarters (state and zip code): MO 63366
Issue/project: Sale of $5,500 worth of kitchen equipment.
Specific Actions Taken: On October 9 - 11, Embassy's commercial
section organized the 4th Annual Made in America Trade Exhibition in
Beirut, Lebanon. 271 American companies participated in the show.


True was an exhibitor at the show and reported that its total sales
reached $5,500 during the fair.


11. Date: October 11, 2008
Post: Beirut
Country: Lebanon
Company: International Business Machines (IBM)
Company Headquarters (state and zip code): NY 10504
Issue/project: Sale of $5,000 worth of IBM servers.
Specific Actions Taken: On October 9 - 11, Embassy's commercial
section organized the 4th Annual Made in America Trade Exhibition in
Beirut, Lebanon. 271 American companies participated in the show.


IBM was an exhibitor at the show and reported that its total sales
exceeded $5,000 during the fair.


12. Date: October 11, 2008
Post: Beirut
Country: Lebanon
Company: Life Fitness
Company Headquarters (state and zip code): IL 60131
Issue/project: Sale of $5,000 worth of Life Fitness products.
Specific Actions Taken: On October 9 - 11, Embassy's commercial
section organized the 4th Annual Made in America Trade Exhibition in
Beirut, Lebanon. 271 American companies participated in the show.


Life Fitness was an exhibitor at the show and reported that its
total sales reached $5,000 during the fair.


13. Date: October 11, 2008
Post: Beirut
Country: Lebanon
Company: O.F. Mossberg & Sons
Company Headquarters (state and zip code): CT 06473
Issue/project: Sale of $5,000 worth of Mossberg shotguns.
Specific Actions Taken: On October 9 - 11, Embassy's commercial
section organized the 4th Annual Made in America Trade Exhibition in
Beirut, Lebanon. 271 American companies participated in the show.


O.F. Mossberg & Sons was an exhibitor at the show and reported that
its total sales exceeded $5,000 during the fair.


14. Date: October 11, 2008
Post: Beirut
Country: Lebanon
Company: Alto-Shaam Inc
Company Headquarters (state and zip code): WI 53052
Issue/project: Sale of $4,500 worth of kitchen equipment.
Specific Actions Taken: On October 9 - 11, Embassy's commercial
section organized the 4th Annual Made in America Trade Exhibition in
Beirut, Lebanon. 271 American companies participated in the show.


Alto-Shaam was an exhibitor at the show and reported that its total
sales reached $4,500 during the fair.


15. Date: October 11, 2008
Post: Beirut
Country: Lebanon
Company: Bakers Pride
Company Headquarters (state and zip code): MO 63135
Issue/project: Sale of $3,000 worth of kitchen equipment.
Specific Actions Taken: On October 9 - 11, Embassy's commercial
section organized the 4th Annual Made in America Trade Exhibition in
Beirut, Lebanon. 271 American companies participated in the show.


Bakers Pride was an exhibitor at the show and reported that its
total sales reached $3,000 during the fair.


16. Date: October 11, 2008
Post: Beirut
Country: Lebanon
Company: Juicy Couture
Company Headquarters (state and zip code): CA 90007
Issue/project: Sale of $3,000 worth of apparel.
Specific Actions Taken: On October 9 - 11, Embassy's commercial
section organized the 4th Annual Made in America Trade Exhibition in
Beirut, Lebanon. 271 American companies participated in the show.
Made in America was followed by an American fashion show "Fashion
USA" which featured over 25 American brands.

Juicy Couture, which was an exhibitor at the show and participated
in Fashion USA, reported that its total sales exceeded $3,000 during
the two events.


17. Date: October 11, 2008
Post: Beirut
Country: Lebanon
Company: Catherine Malandrino
Company Headquarters (state and zip code): NY 10013
Issue/project: Sale of $2,800 worth of apparel.
Specific Actions Taken: On October 9 - 11, Embassy's commercial
section organized the 4th Annual Made in America Trade Exhibition in
Beirut, Lebanon. 271 American companies participated in the show.
Made in America was followed by an American fashion show "Fashion
USA" which featured over 25 American brands.

Catherine Malandrino, which was an exhibitor at the show and
participated in Fashion USA, reported that its total sales exceeded
$2,800 during the two events.


18. Date: October 11, 2008
Post: Beirut
Country: Lebanon
Company: Anna Sui
Company Headquarters (state and zip code): NY 10018
Issue/project: Sale of $2,500 worth of apparel.
Specific Actions Taken: On October 9 - 11, Embassy's commercial
section organized the 4th Annual Made in America Trade Exhibition in
Beirut, Lebanon. 271 American companies participated in the show.
Made in America was followed by an American fashion show "Fashion
USA" which featured over 25 American brands.

Anna Sui, which was an exhibitor at the show and participated in
Fashion USA, reported that its total sales exceeded $2,500 during
the two events.


19. Date: October 11, 2008
Post: Beirut
Country: Lebanon
Company: Bunn-O-Matic
Company Headquarters (state and zip code): IL 62703
Issue/project: Sale of $2,500 worth of kitchen equipment.
Specific Actions Taken: On October 9 - 11, Embassy's commercial
section organized the 4th Annual Made in America Trade Exhibition in
Beirut, Lebanon. 271 American companies participated in the show.


Bunn-O-Matic was an exhibitor at the show and reported that its
total sales reached $2,500 during the fair.


20. Date: October 11, 2008
Post: Beirut
Country: Lebanon
Company: 7 for All Mankind
Company Headquarters (state and zip code): NY 10022
Issue/project: Sale of $2,000 worth of apparel.
Specific Actions Taken: On October 9 - 11, Embassy's commercial
section organized the 4th Annual Made in America Trade Exhibition in
Beirut, Lebanon. 271 American companies participated in the show.
Made in America was followed by an American fashion show "Fashion
USA" which featured over 25 American brands.

7 for All Mankind, which was an exhibitor at the show and
participated in Fashion USA, reported that its total sales exceeded
$2,000 during the two events.


21. Date: October 11, 2008
Post: Beirut
Country: Lebanon
Company: Hale Bob
Company Headquarters (state and zip code): CA 90007
Issue/project: Sale of $2,000 worth of apparel.
Specific Actions Taken: On October 9 - 11, Embassy's commercial
section organized the 4th Annual Made in America Trade Exhibition in
Beirut, Lebanon. 271 American companies participated in the show.
Made in America was followed by an American fashion show "Fashion
USA" which featured over 25 American brands.

Hale Bob, which was an exhibitor at the show and participated in
Fashion USA, reported that its total sales exceeded $2,000 during
the two events.


22. Date: October 11, 2008
Post: Beirut
Country: Lebanon
Company: Radio Shack International
Company Headquarters (state and zip code): TX 76102
Issue/project: Sale of $2,000 worth of electronics.
Specific Actions Taken: On October 9 - 11, Embassy's commercial
section organized the 4th Annual Made in America Trade Exhibition in
Beirut, Lebanon. 271 American companies participated in the show.


Radio Shack was an exhibitor at the show and reported that its total
sales exceeded $2,000 during the fair.


23. Date: October 11, 2008
Post: Beirut
Country: Lebanon
Company: Orly International
Company Headquarters (state and zip code): FL 33029
Issue/project: Sale of $1,000 worth of Orly cosmetics.
Specific Actions Taken: On October 9 - 11, Embassy's commercial
section organized the 4th Annual Made in America Trade Exhibition in
Beirut, Lebanon. 271 American companies participated in the show.


Orly was an exhibitor at the show and reported that its total sales
exceeded $1,000 during the fair.

SISON