Identifier
Created
Classification
Origin
09AMMAN694
2009-03-18 09:13:00
UNCLASSIFIED
Embassy Amman
Cable title:  

Jordan's Pharmaceutical Sector Grew in 2008 but Sees

Tags:  ECON BTIO KIPR JO 
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RUCPDOC/DEPT OF COMMERCE WASHDC
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UNCLAS AMMAN 000694 

UNCLASSIFIED
SIPDIS

STATE FOR NEA/ELA AND EEB

E.O. 12958: N/A
TAGS: ECON BTIO KIPR JO
SUBJECT: Jordan's Pharmaceutical Sector Grew in 2008 but Sees
Difficult Year Ahead

REFS: A. AMMAN 545

B. AMMAN 472

C. 08 AMMAN 3017

D. 07 AMMAN 4962

UNCLAS AMMAN 000694

UNCLASSIFIED
SIPDIS

STATE FOR NEA/ELA AND EEB

E.O. 12958: N/A
TAGS: ECON BTIO KIPR JO
SUBJECT: Jordan's Pharmaceutical Sector Grew in 2008 but Sees
Difficult Year Ahead

REFS: A. AMMAN 545

B. AMMAN 472

C. 08 AMMAN 3017

D. 07 AMMAN 4962


1. (U) Summary: Jordan's domestic pharmaceutical sector saw its
exports increase 18.1% in 2008 to reach a historic high of $498
million, compared to $422 million in 2007. Pharmaceuticals are
considered Jordan's highest value-added industry and employ 8,000
Jordanian workers, many of whom are college-educated and female.
While the sector continues to work on enhancing its ability to serve
the European and U.S. markets, interlocutors agree that 2009 will be
a difficult year revenue-wise due to the global economic slowdown.
The sector's IPR compliance record remains good (ref A). Local
representatives of Pharmaceutical Research and Manufacturers of
America (PhRMA) criticized the GOJ's sluggishness in purchasing the
newest international drugs for its public hospitals and the
preferences given to Jordanian manufacturers. End Summary.

Employing 8,000 Jordanian Workers, Many Female
-------------- -


2. (U) Jordan's 17 pharmaceutical companies employ 8,000 workers in
manufacturing, clinical testing laboratories, and in related
packaging companies. 99% of the employees are Jordanian; 30% of
them have a college degree; and 39% are female, including many
professional positions. Dr. Hanan Sboul, Secretary General of the
Jordanian Association of Pharmaceutical Manufacturers, said the
pharmaceutical sector has a high percentage of female professionals
because pharmacy schools in Jordan are disproportionately female.
The sector's growing reputation for good work at relatively high
wages is, however, increasing the number of men entering university
pharmaceutical programs.

Feeling Impact of Global Economic Crisis
--------------


3. (SBU) Jordan's domestic pharmaceutical manufacturing sector has
been viewed as one of the most promising export industries with high
local value-add. The sector manufactures primarily generic and
branded generic drugs, 70% of which are exported to 65 countries,
including the United States. Pharmaceutical exports increased 18.1%
in 2008 to $498 million, the industry's highest level to date, from
$422 million in 2007 (ref D). In just five years, these exports
grew 167% from $186 million in 2003. Sboul confirmed that 2008 was

a good year for Jordan's drug manufacturers but said sales slowed in
the fourth quarter and predicted a significant decline in 2009 due
to the global economic slowdown. She believes the association's
goal of reaching $1.4 billion in exports in 2011 is now unlikely.


4. (SBU) Sboul was most concerned about protectionist actions being
taken by the Algerian government to keep out foreign drugs,
including Jordan's, and to protect its own small pharmaceutical
sector. Algeria accounts for 20% of Jordan's pharmaceutical exports
valued at approximately $100 million. Sboul said that even the four
Jordanian companies with operations in Algeria will be limited to
selling just Algerian-made products in Algeria. Hiba Zarour,
Intellectual Property Counsel for Hikma Pharmaceuticals (the largest
pharmaceutical company in Jordan),said that Hikma has a factory in
Algeria but that the country's vacillating industrial policy and the
unpredictability of the law there had made it a difficult place to
do business.


5. (SBU) Other challenges for the sector include competition from
Egyptian drug manufacturers whose goods are often cheaper but of
poorer quality, according to the Jordan Food and Drug
Administration. Sboul said Iraq represents a good future
opportunity but added that the level of corruption and the
pervasiveness of counterfeit drugs there have hindered export plans.
The current credit crunch in Jordan is also making it difficult to
expand business. Zarour noted that Hikma is interested in acquiring
other companies, particularly as a way to open factories abroad, but
has had difficulty obtaining financing for such acquisitions.

Respecting IPR
--------------


6. (SBU) All interlocutors complimented the state of intellectual

property (IP) rights law and government's enforcement of IP for
pharmaceuticals in Jordan. Zarour said that the government's
commitment has been increasing and that there are regular raids on
counterfeit drugs, including counterfeits of Hikma's brands. Sboul
added that while Jordan's pharmaceutical sector had struggled with
IP in the past, those problems were growing pains as it learned how
to operate under the WTO agreement. Samir Mansour, Regional
Representative, PhRMA, said that his organization believes Jordan's
IPR model, including legislation, regulation, and enforcement,
should be emulated in the region. He said PhRMA registered Special
301 complaints against Saudi Arabia, Israel, and Lebanon but had no
IPR concerns with Jordan (ref A).

Complaints about GOJ Bias against International Firms
-------------- --------------


7. (SBU) While complimenting the GOJ's IPR approach, Mansour
complained that the GOJ's business practices are biased in favor of
local manufacturers and against international companies which
constitute 70% of sales revenues. He claimed pricing directives
lacked transparency and pointed to a ten percent price advantage
awarded to Jordanian companies bidding for government tenders. He
added that the government committee which identifies drugs for
purchase by the country's largest customer, the Ministry of Health,
had not added any new international drugs to its tenders in the last
two years. He said such delays erode the years of data protection
and data exclusivity, as well as impact patient health. Some of
these new drugs also happen to the most profitable for the foreign
manufacturers. Mansour also questioned whether the absence of the
newest medications at public hospitals would jeopardize Jordan's
medical tourism sector.

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