JORDAN: Public Diplomacy Engagement Furthers Cairo Speech

UNCLAS SECTION 01 OF 03 AMMAN 002515

SIPDIS

FOR NEA/ELA MGREGONIS; IIP/NEA-SCA CHIGGINS; NEA/PPD PAGNEW; NSC
PRAMAMURTHY
STATE PASS USAID

E.O. 12958: N/A
TAGS: PREL PTER PGOV KDEM KPAO OIIP SCUL JO
SUBJECT: JORDAN: Public Diplomacy Engagement Furthers Cairo Speech
Goals

REF: A) Amman 2487, B) Amman 1676


1. This cable is the second of four cables following up on the
October visit to Amman of NSC Senior Director for Global Engagement
Pradeep Ramamurthy. It outlines aspects of Embassy Amman's efforts
to advance goals emphasized in the President's June 4 speech in
Cairo.


2. Summary: Public Diplomacy efforts reinforce the President's
message of mutual respect and partnership, targeting diverse
audiences through a variety of initiatives and tools. Our engagement
focuses specifically on education and exchanges, interfaith
partnerships, youth engagement, women's empowerment, and support for
key sectors such as entrepreneurship, science and technology, and
global health. End summary.

Education and Exchanges
--------------


3. Recognizing that education and exchange programs play a vital
role in fostering intercultural understanding and developing human
capital for growth and progress, Embassy Amman has amplified its
efforts in this area. Specific initiatives for the 2009-2010 year
include:

--Hundreds of Jordanian students and teachers benefiting from
in-country training through the English Micro-scholarship ACCESS
program and other regional English-language exchange programs.

--One hundred Ministry of Education schools receiving translated
titles of American children's literature and Jordanian youth
engaging in reading activities through the Arabic Book Program.

--Twenty-three high school students attending schools in the U.S.
for a full or half academic year through the Youth Exchange and
Study (YES) program.

--Thirty-seven young Jordanians participating in citizen exchange
programs, including sports diplomacy programs in the U.S.; and three
young writers and an adult screenwriter participating in the
creative writing program at the University of Iowa.

--A range of outreach activities publicizing educational
opportunities in the U.S. through presentations at youth events and
university fairs, as well as educational advising through our
partner organization, AMIDEAST.

--Twenty-two university students honing English language skills
through the NEA Intensive English Language Program.

--One of the largest Fulbright exchange programs in the region for
students and scholars, with 34 Jordanians and 46 Americans
participating.

--Forty-six Jordanian professionals from diverse fields
participating in International Visitor Leadership Programs (IVLPs)
to the United States. Themes of the programs included school
administration, countering extremist ideology, renewable energy
sources, interfaith dialogue, and the role of legislators.

--Eighteen Jordanian teachers benefiting from intensive training and
job-shadowing in U.S. schools under the International Leadership in
Education (ILEP),the Teaching Excellence and Achievement (TEA),and
the Fulbright Administrator Hosting Exchange programs.

--Approximately 3,000 Jordanians of diverse ages and professional
backgrounds taking English classes at the American Language Center,
including about 40 receiving scholarships through Embassy funding.

Interfaith Dialogue
--------------


4. In line with the President's call to engage further with the
Muslim world in partnerships and mutual respect, several Public
Diplomacy programs are aimed at exposing Muslim leaders in Jordan to
U.S. values and opportunities for interfaith dialogue, including:

--Two International Visitor single-country programs under the theme,
"The Role of Religion in the U.S.," for Sharia Islamic law students
in March 2009 and for imams in October 2009. (A third similar
program is planned for female Islamic leaders in March 2010.)

--In cooperation with the Institute of International Education (IIE)
and the Ibrahim Family Foundation (IFF),the launch of a new
initiative to provide U.S. undergraduate students of different
faiths with the opportunity to participate in a 10-day study tour in
Abu Dhabi, Jordan, and Israel during June 2009.


AMMAN 00002515 002 OF 003


--The visit of Georgetown Imam Yahya Hendi to Jordan in July-August
2009, including discussions with Muslim leaders and scholars on
interfaith issues and on President Obama's Cairo address on outreach
to the Muslim world. This program also included extensive media
engagement, notably a one-hour live interview on the Islamist Fact
International Jordan radio station.

--A DVC with Mohammad Abu Nimer, author of the title "Nonviolence
and Peace Building in Islam," translated by the Arabic Book Program,
for an audience of Jordanian university Sharia students.

Youth Engagement
--------------


5. Embassy outreach continues to focus on youth, particularly
through exchange programs, sports diplomacy, speaker programs, and
performing arts programs. Highlights of these activities include:

--Support for four local projects targeting youth groups at schools,
universities, and youth activists in civil society organizations
through the local grants program under the Middle East Partnership
Initiative (MEPI).

--Several youth-focused events, including a youth karaoke party at
the Ambassador's residence during Ramadan, and several workshops and
community service events organized through the MEPI alumni
coordination office.

--Through the Arabic Book Program, donations of books for civic
education, English language study, and the U.S. Constitution, as
well as participation of Jordanian youth in creative writing
workshops at the International Writing Program at the University of
Iowa.

--A park rehabilitation and community service project, in which the
Embassy partnered with the Municipality of Amman to clean up a park
in an underserved area. Post is planning to donate playground
equipment and engage in youth activities at the park in December.

--A youth alumni conference planned for February 2010 focused on
leadership and networking.

--Numerous performing arts groups performing and conducting
workshops with youth throughout the country, particularly in
underserved areas. The Boston Children's Chorus, for example,
performed before an enthusiastic crowd of more than 1,000 fans
during our first outreach event in Karak. The Apple Hill Chamber
Players also performed for 900 youth in the south of Jordan.

--Engagement with youth through new tools and technology, such as
Facebook, Twitter, and text messaging, to spread information on U.S.
programs.

Women's Empowerment
--------------


6. Embassy Amman has continued to place great importance on women's
empowerment programs through Public Diplomacy programs, including:

-- IVLPs focused specifically on women, such as the "Women
Leadership in Local Governments" program in September-October 2009,
and the "Women as Political Leaders" program in October-November

2009.

--The MEPI local grant "Turning Civic Education into Civic
Activism," which trained 90 women of the Badia region on civic
engagement, as well as a range of activities through the
MEPI-supported projects "Women in Technology" and the Middle East
North Africa (MENA) Business Women's Network for women's economic
empowerment.

--A series of Embassy-organized DVCs on the occasion of Women's
International Day in April 2009, targeting 60 women activists,
government officials, professors, and lawyers.

--Participation of a Jordanian woman entrepreneur in the State
Department/Fortune's Most Powerful Women mentoring program during
summer 2009.

--A $25,000 grant for the "Women2Women" conference in June 2009,
focusing on volunteer and networking opportunities for girls and
young women.

---Through the Arabic Book Program, translation of the title
"Feminist Theory: A Reader" to be used as a textbook by the
Jordanian Women's Studies Center, Social Studies faculties at
universities, and women NGOs across the Middle East region.


AMMAN 00002515 003 OF 003


Key Sectors for Growth
--------------


7. The President's call to develop entrepreneurship, science and
technology, and global health initiatives dovetails with many of our
existing and planned Public Diplomacy activities, including:

--IVLPs on "Renewable Energy," "Parks, Biodiversity and Eco-Tourism
Management," "Environmental Protection and Biodiversity," "Food
Safety and Public Health," and "Agricultural Trade and Food
Security."

--Another MEPI local grant currently in its beginning stages to
expand training for a micro fund for women through the Queen Rania
Center for Entrepreneurship.

Proposed Expansion of Programs
--------------


8. In addition to ongoing and planned PD activities, Post looks for
opportunities to expand and advance Cairo initiatives. For upcoming
programming in 2010-2011, we are planning to develop a
single-country IVLP on climate change and another on new media, as
well as a possible Voluntary Visitor program on women's advancement
and activism. With additional funding and resources, the Public
Affairs Section at Embassy Amman could use its expertise to develop
more exchanges and outreach programs tailored to fit Cairo themes.
For example, new single-country IVLPs could target promising young
leaders for training in new technology and entrepreneurship. Such
programs would tap into the critical youth population and the
growing S&T sector and strengthen entrepreneurship to drive progress
in Jordan.


BEECROFT