Identifier
Created
Classification
Origin
08ULAANBAATAR532
2008-12-10 04:57:00
UNCLASSIFIED//FOR OFFICIAL USE ONLY
Embassy Ulaanbaatar
Cable title:  

2008 BUSINESS FACILITATION INCENTIVE FUND (BFIF) FY08

Tags:  ABUD AMGT BEXP BTIO ECON EINV ETRD MGL 
pdf how-to read a cable
VZCZCXYZ0000
RR RUEHWEB

DE RUEHUM #0532/01 3450457
ZNR UUUUU ZZH
R 100457Z DEC 08
FM AMEMBASSY ULAANBAATAR
TO RUEHC/SECSTATE WASHDC 2600
RUCPDOC/DEPT OF COMMERCE WASHINGTON DC
UNCLAS ULAANBAATAR 000532 

SENSITIVE
SIPDIS

STATE FOR EEB/CBA - Dennis Winstead
USDOC FOR ZHEN-GONG CROSS

E.O. 12958: N/A
TAGS: ABUD AMGT BEXP BTIO ECON EINV ETRD MGL
SUBJECT: 2008 BUSINESS FACILITATION INCENTIVE FUND (BFIF) FY08
PROGRAM CLOSEOUT REPORT ULAANBAATAR FOR WORLD OF CONCRETE PROJECT

Ref: State 73258

UNCLAS ULAANBAATAR 000532

SENSITIVE
SIPDIS

STATE FOR EEB/CBA - Dennis Winstead
USDOC FOR ZHEN-GONG CROSS

E.O. 12958: N/A
TAGS: ABUD AMGT BEXP BTIO ECON EINV ETRD MGL
SUBJECT: 2008 BUSINESS FACILITATION INCENTIVE FUND (BFIF) FY08
PROGRAM CLOSEOUT REPORT ULAANBAATAR FOR WORLD OF CONCRETE PROJECT

Ref: State 73258


1. Please find post's closeout report for the FY 2008 BFIF-supported
2008 World of Concrete project.

2. Text of report:
Business Facilitation Incentive Fund
Project Report - FY2008
Date Submitted: December 9, 2008
Project Manager: Michael D. Richmond, Senior Commercial Specialist
Office: Economic and Commercial Section, US Embassy Ulaanbaatar,
Mongolia
Contact: +976-329-095; richmondmd@state.gov
Project Title: Attending World of Concrete 2008 Show in Las Vegas,
Nevada, January 21-25, 2008, to promote US construction materials
and equipment sales in Mongolia
Introduction:

As part of its ongoing effort to promote U.S. construction goods and
services sales in Mongolia, post received BFIF funds (USD 2,915.00,
refer to State 5033 for fund cite information) to be used to send
Commercial Assistant Ms. M. Altantsetseg to the World of Concrete
(WOC),January 21-25, 2008, in Las Vegas, Nevada. Specific aims
included:

--Provide first hand knowledge of the Mongolian market and its
opportunities to US vendors.

--Facilitate commercial links among these American vendors with
Mongolian and foreign firms actively building commercial,
industrial, and residential structures in Mongolia. We worked with
Department of Commerce and WOC organizers on match-making the
delegation with U.S. manufactures attending WOC.

--Provide needed translation and interpretation services to
Department of Commerce (DOC) Officers, WOC staff, Mongolian
visitors, and U.S. suppliers.

BFIF Project Support:

The Business Facilitation and Investment Fund provided approximately
USD 2,925 to cover air travel to and from Mongolia to Las Vegas; and
three days of lodging expenses in Las Vegas.

Breakdown of actual expenses (travel voucher data to follow in
separate fax and email):

USD 2,540: Roundtrip airfare from Mongolia to Las Vegas, NV
USD 384: Six per diem days in Las Vegas, NV

USD 2,924: Total

Results of the Project:


1. Outreach to Mongolian firms

Post's commercial team aggressively researched and recruited
Mongolian construction firms. These efforts consisted of broadly
distributing information on World of Concrete 2008 to over 200
construction businesses through joint promotional activities through
our local partner, the Mongolian Builder's Association (MBA),and
through briefings of associations and face-to-face meetings with
Ulaanbaatar-based construction firms. These efforts yielded a
Mongolian delegation composed of 34 individuals representing 20
firms, associations, and government of Mongolia officials. These
firms were primarily interested in equipment and products related to
concrete and building exteriors.

When including other exhibitions for which we supported Mongolian
delegations with and without the use of BFIF funds, including the
2008 International Builders Show in Orlando Florida (20 Mongolians),
Conn-Agg 2008 in Las Vegas (34 Mongolians),the 2008 Waste
Management Show in Chicago (15 Mongolians),and the 2008 MINEXPO in
Las Vegas (105 Mongolians),we see growth from 27 to 204 Mongolians
over two years. All of this was achieved through a program we
created in 2006 and continued in 2007 and 2008 with on-going support
from BFIF.


2. Enhancing skills

As the World of Concrete was new to both the Mongolians, and the
Mongolians were a new customer base to many of the attending U.S.
exporters, Commercial Assistant M. Altantsetseg had to develop
additional skills to facilitate trade promotion. Ms. Altantsetseg
served as the delegation's semi-official English-language
translator, requiring her to learn an entirely new vocabulary of
construction terms and concepts related to building materials.


3. Export results

Following the delegation's return, our local partner, the Mongolian
Builder's Association, surveyed the delegates regarding the USD
277,800 in purchases made on goods and services associated with
attendance at WOC 2008:

--USD 91,000: Air tickets from UA, hotels, food
--USD 28,000: Measuring tools and control devices
--USD 5,000: Books and stationeries
--USD 18,000: Electronic equipment
--USD 115,000: Clothes and other apparel
--USD 20,800: Jewelry
--USD 277,800: Total


4. Follow-Up Activities:

Post's Commercial section has maintained contacts with the leading
professional construction association, the MBA, and individual firms
that we originally employed in support of CONEXPO Asia 2006,
continuing in 2007 and 2008 through the exhibitions mentioned above.
We are currently at work with the MBA on organizing two separate
delegations for the 2009 International Builders Show in Las Vegas
and the 2009 World of Concrete Show, also in Las Vegas.

The Commercial Section at the U.S. Embassy in Ulaanbaatar intends to
submit a project proposal to support the attendance of the
Commercial Assistant M. Altantsetseg at the World of Concrete Show
in Las Vegas, February 1-6, 2009.

MINTON