Identifier
Created
Classification
Origin
08DAMASCUS226
2008-04-03 15:30:00
CONFIDENTIAL
Embassy Damascus
Cable title:  

PRIVATE SECTOR EAGER TO ENGAGE VISITING

Tags:  ECON EFIN EINV PPD SY KCOR 
pdf how-to read a cable
VZCZCXYZ0009
PP RUEHWEB

DE RUEHDM #0226/01 0941530
ZNY CCCCC ZZH
P 031530Z APR 08
FM AMEMBASSY DAMASCUS
TO RUEHC/SECSTATE WASHDC PRIORITY 4805
INFO RUEATRS/DEPT OF TREASURY WASHDC PRIORITY
RHEHNSC/NSC WASHDC PRIORITY
RUEAIIA/CIA WASHDC PRIORITY
RHEFDIA/DIA WASHDC PRIORITY
RUCPDOC/DEPT OF COMMERCE WASHDC PRIORITY
C O N F I D E N T I A L DAMASCUS 000226 

SIPDIS

SIPDIS

STATE FOR NEA/ELA, NEA/PPD, NEA/PI, IIP/SEG; NSC FOR
SINGH/GAVITO

E.O. 12958: DECL: 03/31/2018
TAGS: ECON EFIN EINV PPD SY KCOR
SUBJECT: PRIVATE SECTOR EAGER TO ENGAGE VISITING
ENTREPRENEUR

REF: DAMASCUS 199

Classified By: Charge d'Affaires Michael Corbin for reasons 1.4(b,d)

------
SUMMARY
-------

C O N F I D E N T I A L DAMASCUS 000226

SIPDIS

SIPDIS

STATE FOR NEA/ELA, NEA/PPD, NEA/PI, IIP/SEG; NSC FOR
SINGH/GAVITO

E.O. 12958: DECL: 03/31/2018
TAGS: ECON EFIN EINV PPD SY KCOR
SUBJECT: PRIVATE SECTOR EAGER TO ENGAGE VISITING
ENTREPRENEUR

REF: DAMASCUS 199

Classified By: Charge d'Affaires Michael Corbin for reasons 1.4(b,d)

--------------
SUMMARY
--------------


1. (C) From March 25-27, Post hosted Mr. Chuck Mills, CEO of
Salera Capital, as a visiting State Department speaker.
Despite lacking official approval from the Ministry of
Culture, audiences from all strata of the Syrian private
sector turned out for Embassy-scheduled events. While
younger audiences focused more on the "how to" aspects of
starting a small business, established businessmen sought
Mills' opinion on the state of the U.S. economy, the global
impact of a weak U.S. dollar, and the pros/cons of opening a
stock exchange in Syria. Somewhat surprisingly, the subject
of U.S. economic sanctions against Syria only surfaced at one
event with agents of U.S. companies in attendance. While
avoiding political topics, Mills responded to sanctions
complaints by saying that he wouldn't invest in Syria even if
there were no sanctions due to the rampant corruption. He
also described the potential perils to developing economies
from a poorly regulated stock exchange where major
shareholders could manipulate stock prices. Mills'
interactions with the Syrian private sector revealed Syrians'
eagerness to engage American business people. Post leveraged
this interest to assemble good-sized audiences in venues not
previously open to us. We were able to convey the message
that Syrian businesses are paying a price for Syria's
regional policies and that the business community has an
advocacy role. We continue to believe the Syrian business
community represents an agent of change and that we can use
its desire for engagement to promote our message. End
summary.

-------------- --------------
SYRIANS INTERESTED IN BROAD SPECTRUM OF ECON TOPICS
-------------- --------------


2. (C) Younger audiences at private business colleges queried

Mills on the common characteristics of successful
entrepreneurs, while middle-aged business people were
interested in how U.S. entrepreneurs obtain access to capital
(from business incubators to "angel investors") and develop
individual business plans. More sophisticated members of the
business elite sought Mills' opinion on the pros/cons of
launching a stock exchange in Syria, the state of the U.S.
economy, and the global impact of a weak U.S. dollar. From a
policy perspective, professional economists were interested
in the U.S. regulatory environment for small business
development, and what resources the U.S. government made
available to help entrepreneurs. A common theme Mills heard
from all audiences was the need to provide better training
(for both blue and white-collar employees) to prepare the
Syrian workforce to take advantage of the increasing role the
private sector is playing in Syria's economy. Somewhat
surprisingly, the subject of U.S. economic sanctions against
Syria only surfaced at one event with agents of U.S.
companies in attendance.

--------------
SPEAKER GIVES SYRIANS STRAIGHT TALK
--------------


3. (C) Speaking with the candor of a private citizen, Mills'
"tough love" answers resonated with Syrian audiences. In
response to public policy questions, he explained that all G8
nations recognize the contribution of small and medium
enterprises (SME) to GDP, and consequently provide a
favorable regulatory environment for them to flourish. He
shared his own experience in receiving help from the Small
Business Administration in drafting his first business plan,
and in later running the State of Virginia's Department of
Business Development Assistance. He also explained the
lobbying process that small businesses use to shape the U.S.
regulatory environment. Regarding the much-touted proposal
to launch a Damascus Stock Exchange, Mills used the example
of the UAE to warn Syrian investors of the danger in
devaluing their companies -- and driving out G8 investors --
by allowing major shareholders to manipulate stock prices.
He also explained the increased overhead and risk business
owners must accept by "going public," which was clearly
counter-intuitive to the Syrian audience's preconceptions.

When several of agents of U.S. companies complained that USG
sanctions discouraged foreign investment, Mills countered
that he wouldn't invest in Syria even if there were no
sanctions due to rampant corruption -- a rationale the
businessmen seemed to begrudgingly accept.

-------------- --------------
PROGRAMMING POSSIBLE, DESPITE "UNIQUE" ENVIRONMENT
-------------- --------------


4. (C) Although Post requested permission for Mr. Mills'
program from the Ministry of Culture, permission was not
granted by the time he arrived (and was eventually denied the
week after the program had occurred). Notably, the lack of
an official blessing did not dissuade private institutions
and influential businessmen from participating. The director
of one private business college, the Marketing and Management
Center (MMC),is a former Minister of Administrative
Development and Minister of State for Parliamentary Affairs.
Another venue, the Orient Center, is an MFA-supported foreign
policy "think-tank," but several well-connected businessmen
and economic analysts felt comfortable attending a roundtable
discussion with Mills there. By offering a private U.S.
citizen speaker to non-governmental institutions, such as
MMC, the Orient Center, and the Syrian Enterprise and
Business Center (SEBC),we established channels to previously
untested entities, increased our profile with the private
sector, and expanded our business contacts.

--------------
COMMENT
--------------


5. (C) Post used the Mills visit to test our theory that
political space exists for engaging the Syrian private sector
(reftel). While politicized business organizations, such as
the Chambers of Commerce and Industry, are not permitted by
the SARG to have contact with the Embassy, our positive
experience with private colleges and politically-connected
business elites indicates that we have just scratched the
surface of available venues to get our message out that (a)
there is an economic cost to Syria's regional policies; and
(b) business people should be a positive force for change in
Syria. Consequently, we believe that additional programming
targeting Syrian private sector interests would be an
important part of our overall strategy to pressure the regime.
CORBIN