Identifier
Created
Classification
Origin
07WARSAW688
2007-03-20 15:21:00
UNCLASSIFIED
Embassy Warsaw
Cable title:  

POLAND: COMPETITION INCREASING IN TELCOM SECTOR

Tags:  ECON ECPS EINT PL 
pdf how-to read a cable
VZCZCXRO0414
RR RUEHAG RUEHAST RUEHDA RUEHDBU RUEHDF RUEHFL RUEHIK RUEHKW RUEHLA
RUEHLN RUEHLZ RUEHPOD RUEHROV RUEHSR RUEHVK RUEHYG
DE RUEHWR #0688/01 0791521
ZNR UUUUU ZZH
R 201521Z MAR 07
FM AMEMBASSY WARSAW
TO RUEHC/SECSTATE WASHDC 3686
INFO RUEHZL/EUROPEAN POLITICAL COLLECTIVE
RUEHKW/AMCONSUL KRAKOW 1640
RUCPDOC/DEPT OF COMMERCE WASHINGTON DC
UNCLAS SECTION 01 OF 03 WARSAW 000688 

SIPDIS

SIPDIS

DEPT FOR EUR/NCE, EUR/ERA, EB/CIP
EUR/NCE FOR DKOSTELANCIK AND BPUTNEY
COMMERCE FOR 4232/ITA/MAC/EUR/JBURGESS, JKIMBALL, MWILSON
STATE PASS TO USTR

E.O. 12958: N/A
TAGS: ECON ECPS EINT PL

SUBJECT: POLAND: COMPETITION INCREASING IN TELCOM SECTOR


WARSAW 00000688 001.2 OF 003


- - - -
SUMMARY
- - - -

UNCLAS SECTION 01 OF 03 WARSAW 000688

SIPDIS

SIPDIS

DEPT FOR EUR/NCE, EUR/ERA, EB/CIP
EUR/NCE FOR DKOSTELANCIK AND BPUTNEY
COMMERCE FOR 4232/ITA/MAC/EUR/JBURGESS, JKIMBALL, MWILSON
STATE PASS TO USTR

E.O. 12958: N/A
TAGS: ECON ECPS EINT PL

SUBJECT: POLAND: COMPETITION INCREASING IN TELCOM SECTOR


WARSAW 00000688 001.2 OF 003


- - - -
SUMMARY
- - - -


1. Competition in Poland's telecommunications sector is increasing
rapidly due to the strong new policies of the telcom regulator. By
forcing the monopoly telcom company, TPSA, to lease its lines to
other telcom providers, consumers finally can choose which voice and
internet services they use. Now, with alternatives available, all
telcom providers have begun to lower prices and market new services.
The future is in broadband internet access, which is growing at 10%
a year. The tough hand of the regulator doesn't come without
drawbacks, but most agree it's what's needed to finally move the
market toward greater competition.

- - - - - -
BACKGROUND
- - - - - -


2. Telekomunikacja Polska S.A. (TPSA) is the former national
operator and remains a major player in all segments of the market.
TPSA was privatized in 1998, with France Telecom as a strategic
investor. TPSA still holds over 85% of fixed-line telcom services
and owns most of the fixed-line infrastructure. The telcom market
was liberalized in 2002 and there are no restrictions on foreign
investments across the telecommunications sector. Additionally,
licensing has been replaced by a simplified registration procedure
at a nominal fee. The new Telecommunications Law of July 16, 2004,
which came into force on September 3, 2004, fully harmonizes Polish
regulations with EU directives. Although laws are EU compliant and
the market is legally open to competition, the sector is still
marked by invisible barriers to entry, mostly due to TPSA tactics
designed to maintain market position.

- - - - - - - - - - - -
REGULATOR SHOWING TEETH
- - - - - - - - - - - -


3. Poland's telecommunications regulator, Urzad Komunikacji
Elektronicznej (UKE - Office of Electronic Communications),is
responsible for consumer protection as well as increasing
competition in the market, which leads to increased quality of
services and a lowering of prices. Although the telcom market was
deregulated in 2002, there were few real changes in policy until

2006 when Anna Strezynska was appointed as President of UKE. Since
Strezynska took office, the changes have been real and frequent.


4. UKE has shown itself to be a strong hand against the monopoly
TPSA, not backing down as TPSA finds ways to change conditions,
postpone implementation of new regulations, or claims that changes
cannot be implemented due to "lack of technical possibilities."
Alternative providers agree that they could not have gained market
share without such tough moves by UKE and that continued toughness
is necessary until the market catches up with EU standards.
However, some think that UKE may be moving too fast and not thinking
through the implications of some of its decisions, possibly causing
prices to fall too rapidly, not enabling the new operators to make
enough profit to finance further investments.


5. The most important new regulation imposed by UKE to increase
competition forced TPSA to lease lines to other telcom providers.
This enables customers to choose from a variety of telcom providers
without limitations on location. TPSA is required by law to provide
universal coverage, therefore, every home in Poland has a TPSA line
connection possibility. With other telcom providers now able to
lease those lines from TPSA, telcom companies can compete with TPSA
for customers. Following this recent change in law, almost 200,000
customers left TPSA for another provider in the first month.

- - - - - - - - - - - -
UKE BATTLE WITH THE EU
- - - - - - - - - - - -


6. The EU recently filed a claim against UKE because it believes
that UKE is overstepping its authority. The claim is against a
recent UKE action that would force TPSA to lower the fee it charges
to customers to maintain a TPSA line, while the customer only uses
the line to access alternate providers. (NOTE: As an example: If a
customer uses the TPSA line into his house only to access broadband
internet services via Netia, the customer is still charged 35PLN
($12) by TPSA. That is the same amount TPSA charges land line
customers to keep a phone line functioning. UKE believes if the
customer is using no TPSA services, the fee should be lower. END
NOTE.) The battle over this one issue has drawn a disproportionate
amount of attention compared to its importance in increasing

WARSAW 00000688 002.2 OF 003


competition. Competitors claim that TPSA (which is owned by France
Telecom) is lobbying Brussels to avoid paying the huge fine imposed
by UKE, just one of the numerous tactics TPSA is using to delay
implementing UKE decisions.

- - - - - - - - - -
FUTURE IN BROADBAND
- - - - - - - - - -


7. TPSA currently controls 85% of the fixed line telephone market.
However, new providers are not focusing their efforts on increasing
their share of the fixed line market as fixed line voice services
currently have only a 3.5% annual growth rate. The focus of new
providers is on broadband internet, which is being provided via the
lines leased from TPSA. In the broadband market, TPSA holds only
40% of the market, with cable operators holding another 18% of the
market, and telcom competitors filling in the rest. The leading
telcom competitors are Tele2, Netia, Dialog and GTS Energis. There
is no U.S. investment in any of these companies.


8. The broadband internet market in Poland is experiencing a rapid
growth spurt. In 2002 penetration was only 1.24%, by 2004 it
reached 3.3%, and in mid 2005 it was 4.2% using EU definitions.
However, sector representatives believe that 25% of Poles have
internet access in their homes, and 60-70% have some sort of public
access. It is estimated that 3 million households in Poland have
broadband internet access at home, which accounts for 12 million
people, or 25% of the Polish population. (NOTE: The discrepancy is
likely due to how broadband access is measured. The EU counts only
those who have downstream capacity in excess of 144 kbit/s, while
sector representatives are referring to those who have a service
that is always on, with no dial-up needed, regardless of speed. END
NOTE.) The actual numbers of those with broadband access is
difficult to count as numerous local re-sellers of internet service
exist. An apartment complex or whole neighborhood may be wired
through one local provider, who has purchased the access/line from
one of the major alternate providers. The major alternate provider
would count that as only one customer, but the neighborhood
provider/re-seller may be providing service to thousands.


9. According to sector representatives, the broadband market is
growing at 10% a year, with an additional one million people gaining
access in their homes. Growth of the broadband market is due in
huge part to the aggressiveness of UKE in implementing regulations
that encourage competition, which in turn lowered prices. But, it
is also due to the falling costs of computers, enabling more Poles
to have access at home. Growth will continue as technology improves
and customer demand for additional services (eg. video on demand,
voice over internet) increases.

- - - - - - - - - - - - - - - -
STEADY GROWTH IN MOBILE MARKET
- - - - - - - - - - - - - - - -


10. Mobile telephone services also continue to grow steadily with
33% growth in 2004, and 26% growth in 2005, as prices continue to
slowly fall. A new, fourth, mobile provider will enter the market
in March 2007 when the alternative telcom provider Netia will launch
its mobile service "Play." Play hopes to gain customers not only
through competitive prices, but through the offering of new
services.


11. The role of the UKE in the mobile market is much more limited,
as the sector does not face the monopoly hurdle that is present in
the fixed-line market. UKE's main involvement is in offering
tenders for new frequencies, which it handles professionally and
fairly. The most recent frequency tenders show that mobile
providers now have the capacity to offer much more high-tech
services than they actually offer, likely due to lack of customer
interest.

- - - -
COMMENT
- - - -


12. UKE and its president Strezynska are regularly highlighted in
the press for their efforts to increase competition in the telcom
market. Most Poles agree that UKE needs to have a heavy hand in
dealing with the monopoly TPSA and forcing it to allow more fair
competition. UKE's struggle to stay ahead of TPSA's tactics appears
to be working, specifically as almost 200,000 customers left TPSA
when first given the opportunity to choose an alternative. However,
UKE must be careful that is does not overstep its legal boundaries
as the EU is watching carefully (likely fueled by TPSA lobbying
efforts). The future in broadband internet promises to be one of

WARSAW 00000688 003.2 OF 003


competition for customers through price and services, something
desperately needed in Poland.

ASHE