BRAZIL: MOJ OFFICIALS SUPPORT NEW PRIVATE INDUSTRY

UNCLAS BRASILIA 000680

SIPDIS

SENSITIVE
SIPDIS

DEPT FOR EB/TPP/IPE JENNIFER BOGER
DEPT PASS USTR FOR VICTORIA ESPINEL, CHRIS WILSON, SUE CRONIN AND
JENNIFER CHOE GROVES
USDOC FOR ITA/MAC/OIPR CASSIE PETERS
USDOC FOR ITA/MAC/WH/OLAC/MCAMPOS

E.O. 12958: N/A
TAGS: KIPR ETRD ECON BR
SUBJECT: BRAZIL: MOJ OFFICIALS SUPPORT NEW PRIVATE INDUSTRY
ANTI-PIRACY ORGANIZATION


1. (SBU) Newly appointed Minister of Justice Tarso Genro joined
Vice Minister of Justice Luiz Paulo Barreto in expressing support to
representatives of the Motion Picture Association (MPA),the
International Federation of the Phonographic Industry (IFPI) and the
Rio De Janeiro based Association of Record Producers (ABPD) for the
recently formed Alliance Against Cinema and Music Piracy (APCM) at
an April 12 meeting in Brasilia. APCM is a collaborative effort by
the MPA and IFPI and the first organization of its kind in Latin
America. It will provide logistical and intelligence support for
on-going GOB anti-piracy efforts. Industry representatives
congratulated the MOJ on its progress in combating piracy over the
past year and noted that the MOJ's National Council Against Piracy
(CNCP) is both a national and international model that could be
adapted to the fight against illegal internet downloads of films and
music. MOJ officials acknowledged the increased problem of internet
piracy and were open to industry collaboration to combat it. In a
separate meeting afterwards, Barreto - who also serves as President
of CNCP - assured IFPI representatives that he would drop his
previous public opposition to legal actions filed by them against
Brazilian end-users of pirated music. End Summary.


2. (SBU) At an April 12 meeting at the Ministry of Justice in
Brasilia, representatives of the Motion Picture Association (MPA),
the International Federation of the Phonographic Industry (IFPI),
and the Rio De Janeiro based Association of Record Producers (ABPD)
outlined to Minister of Justice Tarso Genro and Vice Minister of
Justice Luiz Paulo Barreto details of the newly formed Alliance
Against Cinema and Music Piracy (APCM),a cooperative effort between
MPA and IFPI.


3. (SBU) Industry officials congratulated Minister of Justice Tarso
Genro on the GOB's progress against piracy. Genro replied that he
was proud of the efforts by the MOJ to combat piracy and vowed to
continue anti-piracy actions. He welcomed the new organization and
offered any needed assistance.


4. (U) MPA officials recalled the 2006 award their organization
presented to Barreto, in his role as President of the National
Council Against Piracy (CNCP),for "being the most creative
anti-piracy crusader in the region" and noted a dramatic response in
the GOB's anti-piracy efforts over the past year. They pointed out
that APCM will use MPA and IFPI experience in the production and
distribution of entertainment media to gather intelligence in order
to help the GOB fight piracy - benefiting both U.S. and Brazilian
industry.


5. (U) Industry officials said that CNCP, an anti-piracy council
organized by the MOJ, was both a domestic and international model of
public-private cooperation. They commended the GOB for apprehending
over 50 million pirated CDs and DVDs in the past year, many of which
originated in Brazil, and emphasized the need for continued
enforcement activity against the sources of these items.


6. (SBU) Participants discussed the ongoing threat of internet
based piracy with industry representatives calling for establishment
of a Brazilian model along the lines of CNCP to help combat it. MOJ
officials responded that CNCP is conducting educational campaigns
against internet piracy, but were open to collaboration with the
industry.


7. (SBU) After the meeting, IFPI representatives held a brief
conference with Barreto. An industry official later told EconOff
that during the meeting IFPI participants convinced Barreto to drop
his previous public opposition to legal actions by IFPI against
Brazilian end-users of pirated music downloaded from the internet.

Sobel