Identifier
Created
Classification
Origin
06TOKYO3252
2006-06-13 09:01:00
UNCLASSIFIED
Embassy Tokyo
Cable title:  

SHIZUOKA PREFECTURE EAGER TO HOST FOREIGN BUSINESS

Tags:  ECON ETRD JA 
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ZNR UUUUU ZZH
R 130901Z JUN 06
FM AMEMBASSY TOKYO
TO RUEHC/SECSTATE WASHDC 3164
INFO RUEHFK/AMCONSUL FUKUOKA 6705
RUEHNAG/AMCONSUL NAGOYA 6620
RUEHNH/AMCONSUL NAHA 9317
RUEHOK/AMCONSUL OSAKA KOBE 9939
RUEHKSO/AMCONSUL SAPPORO 7848
RUCPDOC/DEPT OF COMMERCE WASHINGTON DC
UNCLAS SECTION 01 OF 04 TOKYO 003252 

SIPDIS

SIPDIS

PLEASE PASS TO USTR WENDY CUTLER & MICHAEL BEEMAN. COMMERCE
PLEASE PASS TO JAPAN DESK/NICOLE MELCHER.

E.O. 12958: N/A
TAGS: ECON ETRD JA
SUBJECT: SHIZUOKA PREFECTURE EAGER TO HOST FOREIGN BUSINESS

UNCLAS SECTION 01 OF 04 TOKYO 003252

SIPDIS

SIPDIS

PLEASE PASS TO USTR WENDY CUTLER & MICHAEL BEEMAN. COMMERCE
PLEASE PASS TO JAPAN DESK/NICOLE MELCHER.

E.O. 12958: N/A
TAGS: ECON ETRD JA
SUBJECT: SHIZUOKA PREFECTURE EAGER TO HOST FOREIGN BUSINESS


1. (SBU) Summary. Shizuoka Prefecture, located between
Tokyo and Nagoya is eager to attract foreign direct
investment even as it confronts problems with its large
population of foreign factory workers. End Summary


2. (SBU) Introduction. Shizuoka will roll out the welcome
mat for foreign investors. That was the conclusion drawn
from meetings with three local U.S. companies and two
government entities. In late May Econoff traveled with a
Japanese assistant to the Shizuoka Prefecture to gain a
broader perspective on the Shizuoka's economy and the
prospects for foreign investment. The U.S. companies we
visited, all of which are invested heavily in the area, have
been very satisfied with their results. The key to the
companies' success appears to be implementing Japanese-style
business operations and maintaining good relations with the
local community.

Shizuoka - Lots to Offer
--------------

3. (SBU) Shizuoka is attractive to companies because of its
convenient location in the center of Japan, close to both the
Tokyo and Western Japan areas. Both of its major cities,
Shizuoka and Hamamatsu, are reachable in less than one and a
half hours. Among Japan's prefectures it ranks tenth in
general population and GNP and has a large, well-educated
employee pool. The prefecture also enjoys a relatively mild
climate with little snow. Shizuoka is highly industrialized
and has benefited enormously from manufacturing by Suzuki,
Honda, and Yamaha and subcontractors for the Toyota group;
the value of Shizuoka's manufactured goods is third highest
in the nation, as is its annual per capita income. In
addition, Shizuoka University and other institutes of higher
learning in the area have been a good source of scientists
for research and development-the prefecture is known for its
innovative spirit and its progressive R&D.


4. (SBU) Shizuoka's expanding economy faces new challenges as
Japan's fiscal health returns, however. Government officials
with whom we spoke fear an increasing number of factories may
leave the prefecture in search of better locations for
expansion. As the economy has improved, finding new workers
has become more difficult, causing some companies to venture

outside the prefecture in search of better conditions. Over
360 of the companies based in Shizuoka have aggressively
invested overseas. More than 60% have a presence in Asia,
primarily China and Thailand, and 15% have built facilities
in North America. Statistics show that these companies are
in search of new markets and cheaper labor. At the same
time, the prefecture has been actively courting foreign
investment, and boasted the largest number of foreign
investment (81 cases) nationwide in 2004, which was
accomplished through a series of grants, subsidies and
preferential tax treatment, as well as seminars in Tokyo to
present Shizuoka as an attractive location for foreign
investment. Shizuoka is also trying to diversify its economy
into new industries, such as pharmaceuticals, healthcare,
optics and electronics, and chemicals.


5. (SBU) Asked about the effect of the possible revision of
the Three Town-Planning Laws ("Machidukuri sanpo") on the
prefecture, Hisayuki Masuda, director of the prefecture's
Business Development Office, said consumers might benefit
from large retail stores, but their existence deprived local
shopping areas near city centers of their customer base. His
impression was that local government had difficulty
determining what was best for communities. He was skeptical
about whether senior citizens would continue to drive to
large retail stores out in the suburbs and pondered whether
consumer purchasing habits might change.


6. (SBU) Masuda also noted that the most effective special
zone districts (tokkus) in Shizuoka were those that that had
speeded up the immigration process for foreign scientists
destined for research activities in Shizuoka. In addition,
the government hopes the Second Tomei Expressway will bring
to Shizuoka new business worth an annual 1.5 trillion yen.

Corning's Success: Blending In With Its Environs
-------------- ---

7. (SBU) Corning Japan's Shizuoka factory has been highly
successful since its completion in 1989. The company is
famous for innovations ranging from optical fiber technology
to window materials for space shuttles, but the plant near

TOKYO 00003252 002 OF 004


Kakegawa manufactures glass substrates for liquid crystal
displays (LCDs) used in televisions and computer monitors.
Corning chose Shizuoka because the location keeps the company
relatively near its customers in Osaka, Tokyo and Niigata.
Similar to Corning's factory in Corning, New York, this
factory is not located in a large urban area but rather out
in the country, which is a Corning tradition.


8. (SBU) Corning has constantly expanded the factory in
proportion to the requirements of its customers and is on the
verge of completing a new construction line within the
factory premises. Just outside the factory are paddy fields,
a school and several houses, all signs that reflect the
company's constant efforts to maintain the environment; they
have succeeded in keeping their water pollution and gas
emission figures lower than the local requirements. As
further testament to Corning's good neighborliness,
Operations Manager Vaughn Hall told us that during past
expansions of the site neighbors had sold the company their
houses and then proceeded to buy property and build a new
house directly across the street from the plant. In
constructing the Shizuoka factory, the company received not
only financial support from the local government, but also
re-zoning assistance and support in negotiations to purchase
land for the factory, a very tricky and cumbersome process.
Hall noted, however, that the government financial support
was available to the company only one time.


9. (SBU) Corning's factory, which has around 780 workers, is
one of the largest employers in the area. New graduates
consist of college and high schools graduates as well as
post-graduate students. Corning diversifies its labor force
by hiring some Brazilians of Japanese descent as contract
workers and permanent workers and by encouraging female
workers to return to the workplace after their child-care
leave. The only economic downturn the company has
experienced so far occurred during the 1997-98 Asian
financial crisis. Asked to comment on the Second Tomei
Expressway, Plant Manager Takashi Sakurai responded that he
believes the road will do little to solve traffic problems
because the bottleneck in Kanagawa Prefecture remains
unresolved. The company also does not expect to make much
use of the new Shizuoka Airport because it is already
comfortable using the Kansai Airport in Osaka. The only
complaint the company voiced was that tax rates were too high.

NSK Warner A Welcome Addition To the Prefecture
-------------- --

10. (SBU) NSK-Warner has been in the Shizuoka Prefecture for
over 40 years. The company is a joint operation between NSK,
Ltd., a leading company for ball bearings with factories in
China, East Asia, U.S, Europe, and Brazil, and BorgWarner, a
U.S. company headquartered in Chicago that manufactures
automobile engines, automatic transmission, clutches and
other components. The subsidiary was first established in
1965 when BorgWarner wanted to penetrate the Japanese market
with its automatic transmission technology. It teamed up
with NSK Ltd., then Japan's largest bearing maker, because
NSK offered an extensive automobile industry network.


11. (SBU) Originally located in Kanagawa Prefecture, NSK
Warner decided 18 years ago to build a larger factory in
Shizuoka for four reasons: its ideal location close to
customers in Nagoya and Shizuoka; good access to the Osaka
and Tokyo via the First Tomei Expressway; a good labor pool
of skilled engineers; and the enthusiastic reception the
company received from the Shizuoka government, which
supported them in negotiations with landowners to buy real
estate for the factory. The prefecture did not offer the
company any preferential tax treatment or grants, however.


12. (SBU) NSK Warner, the region's largest taxpayer has a
workforce that is 95% local. The average age is a very young
35 due to the fact that the company only moved to the area in

1989. The company thus expects that for 25-30 years it will
avoid problems associated with the demographic shift in the
labor pool. NSK Warner prefers to hire permanent employees;
only 10% are contract workers. The company claims it would
like to hire more female employees but the industry does not
appeal to women because they have to get dirty. Seventy
percent of its workforce have high school degrees while 20%
are college graduates and 10% hold advance degrees. The
factory itself is 100% automated; employees primarily drive
forklifts, guide processes, etc. As for foreign workers, the

TOKYO 00003252 003 OF 004


company has very few: two Chinese and a Nepalese in R&D.
Asked about community outreach, we were told that NSK Warner
had made a large contribution toward the building of a new
railroad station nearby but most of its employees continue to
drive to work. The company also sponsors a yearly festival
to which the neighbors are invited.

Nippon Sherwood Courted By Local Government
--------------

13. (SBU) Nippon Sherwood started out as a joint operation
between the U.S. company Brunswick and the Japanese company
Mitsui & Co. Ltd. The shares owned by Brunswick were sold to
American Home Products and then acquired by Tyco
International Inc. in 1998. Nippon Bussan, which had earlier
bought Mitsui & Co's 50% stake, sold it to Tyco in 2002,
making the company a 100% subsidiary of Tyco, which also has
an office in Japan.


14. (SBU) The local city government of Fukuroi approached
Nippon Sherwood about building a factory in the area in the
early 1970s and supported the company's negotiations with
landowners. Nippon Sherwood finds Shizuoka Prefecture to be
very convenient for transportation to both the western and
eastern Japan, and the mild climate, abundant water, large
labor pool, and heavy industrialization also make it very
attractive. When the company first built its factory, wage
costs were much lower due to the strong dollar, so products
were for domestic use only; it was too expensive to export
them. Today the factory churns out over 100 different
products, all of which are one-time-use, and they continue to
be for domestic consumption only because of the high cost of
exporting them. The company complained that it is unable to
increase its sales on a purely monetary basis because the
reimbursement pricing system requires reimbursements to
decline 2% each year.


15. (SBU) Nippon Sherwood enjoys strong employee loyalty with
turnover of less than one percent. Twenty percent of its
employees are college-educated while the remaining 80 percent
hold high school diplomas. The factory employs 370 people
including 30 in R&D; about 140, or 40 percent, of whom are
women. Most female workers are contract workers who return
to work part-time once their children have reached school
age. The women are treated the same as regular workers in
that they receive annual wage increases but they have a
yearly renewable contract, which breaks the connection to the
labor union. The company is unenthusiastic about employing
Brazilian workers of Japanese decent because it requires its
employees to have Japanese language reading ability. The
company is interested in the construction of the Second Tomei
Expressway, but has no enthusiasm for the Shizuoka Airport
because it ships many of its components to Thailand, Taiwan,
and Vietnam for assembly.

Hamamatsu a Test Case of Japanese Immigration Policy
-------------- --------------

16. (SBU) Hidehiro Imanaka, director of the International
Relations Division for the city of Hamamatsu, told us that
the area has had a reputation for highly effective engineers
since the Second World War. Airplanes used to be
manufactured in Hamamatsu, making it a target for U.S. air
raids. Industry also has a close association with the local
Shizuoka University, making it a center for highly innovative
new technologies. Yamaha, Suzuki and Honda are just some of
the companies with factories in the Hamamatsu region.


17. (SBU) Imanaka told us that the need for foreign workers
has increased because of Japan's aging population and the
tendency among young workers to dislike factory work due to
the long hours in an unclean environment. At this point,
Hamamatsu would not survive without its foreign workers, of
which around half are Brazilians of Japanese descent,
followed by Filipinos and Peruvians. The number of
immigrants increased dramatically after the revision of the
immigration control law in 2001, which made it possible for
Japanese descendents to immigrate with relatively little
regulation. Nevertheless, social problems concerning these
immigrants continue to crop up. For example, a growing
number of immigrant children neglect their education because
they lack the Japanese, Spanish or Portuguese language skills
to keep up with their studies and the Japanese government is
not obliged to school them. As a result, some children are
left with little or no education in either language.


TOKYO 00003252 004 OF 004



18. (SBU) To address this problem, Peruvian and Bolivian -
but not Brazilian - immigrants have established their own
schools in Hamamatsu, which are classified as "miscellaneous"
as opposed to "religious" by the government to make them
eligible for government financial support. The schools only
offer eight years of classes, however, one year shy of the
Japanese system's nine years. In order for the students to
be eligible for university study in Japan, they must spend a
ninth year in a Japanese school. In addition, a high
percentage of immigrants do not enroll in the national health
insurance and pension programs-and the factories also do not
contribute. Hamamatsu City has been working to address these
issues and will be a role model for other cities facing the
same problems if the central government further relaxes
regulations on foreign immigrants as part of the solution
addressing the shrinking workforce in an aging society.
Imanaka called on the central government to produce a
national immigration policy instead of leaving local
municipal governments to solve each problem as it arises. He
noted that given the EPA/FTA negotiations with the
Philippines and Thailand, for example, it would be best for
the government to prepare for the influx of immigrants that
likely will occur.

Comment
--------------

19. (SBU) Based on our observations and conversations with
the three U.S. companies, the key to their success in
Shizuoka is that despite their U.S. ownership, they all look
and feel like Japanese companies. During our Corning visit,
for example, Plant Manager Sakurai stressed that his Japanese
face had been a very important factor in establishing the
company in the local community. We also witnessed highly
traditional work cultures including employees wearing company
uniforms. At Corning, we heard a 10 minute warning bell
during the 12:00-1:00 lunch hour. The meeting with Shizuoka
government officials was very positive and the government
officials were clearly enthusiastic about Shizuoka's
prospects and its relative attractiveness compared to other
prefectures. Koji Terao, General Manager of the Shizuoka
International Business Association, gave us a copy of a
brochure prepared by his office to attract foreign investment
to Shizuoka. The officials also were interested in the
meetings we had held with private companies the day before
and were proud that Shizuoka offered a warm welcome to
foreign investment.
SCHIEFFER