Identifier
Created
Classification
Origin
06PARIS404
2006-01-20 17:15:00
UNCLASSIFIED
Embassy Paris
Cable title:  

USUNESCO GUIDANCE REQUEST: TRANSFORMATIONAL

Tags:  KPAO ECPS ETRD ECON EINT ETTC EAID UNESCO 
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UNCLAS PARIS 000404 

SIPDIS

FROM USMISSION UNESCO PARIS
E.O. 12958: N/A
TAGS: KPAO ECPS ETRD ECON EINT ETTC EAID UNESCO
SUBJECT: USUNESCO GUIDANCE REQUEST: TRANSFORMATIONAL
DIPLOMACY AND ICT DEVELOPMENT - A UNESCO OPPORTUNITY.
UNCLAS PARIS 000404

SIPDIS

FROM USMISSION UNESCO PARIS
E.O. 12958: N/A
TAGS: KPAO ECPS ETRD ECON EINT ETTC EAID UNESCO
SUBJECT: USUNESCO GUIDANCE REQUEST: TRANSFORMATIONAL
DIPLOMACY AND ICT DEVELOPMENT - A UNESCO OPPORTUNITY.

1. (SBU) SUMMARY AND GUIDANCE REQUEST: The UNESCO
International Programme for the Development of
Communication (IPDC),a UNESCO program established by

the United States in the early 1980s to support the
free flow of information in developing countries, will
hold elections to its bureau in March 2006. Mission
has identified this UNESCO program -- with a proven
track record of developing independent local media --
as an ideal conduit for supporting the Secretary's
transformational diplomacy agenda. The U.S., already a
member of the IPDC council, now has the opportunity to
run for its bureau, which makes all decisions on IPDC
priorities and grants. The high impact on democracy of
these low-cost grants was underscored by African
Ambassadors to UNESCO in a January 20 meeting with
Ambassador David Gross, U.S. Coordinator for
International Communication and Information Policy and
U.S. Ambassador to UNESCO Louise V. Oliver (reported
septel). Mission requests guidance from IO/UNESCO, in
coordination with relevant offices, on whether to
pursue election to the IPDC bureau. (There is only one
'group one' slot, and the Netherlands is now
considering a bid for it. Unless we are willing to pony
up resources to take on the job, it does not make sense
to knock one of the program's largest contributor's out
of the running. The Netherlands may go ahead with its
candidacy if we do not coordinate with them by the
January 27.) Mission requests examples of what the USG
can bring to the table in terms of governmental and
private sector funding. END SUMMARY AND GUIDANCE
REQUEST.
--------------
WHAT IS THE IPDC?
--------------

2. (U) The IPDC is the only multilateral forum in the
UN system designed to mobilize the international
community to discuss and promote media development in
developing countries. It provides support for media
projects while seeking agreement to secure a healthy
environment for the growth of free and pluralistic
media in developing countries. Over the last 25 years,

the IPDC focused its projects on the most urgent
priorities in communication development. The efforts of
the IPDC have had an important impact on a broad range
of fields covering, among others, the promotion of
media independence and pluralism, development of
community media, radio and television organizations,
modernization of national and regional news agencies,
and training of media professionals. The IPDC continues
today to use small grants generally ranging from 20,000
USD to 100,000 USD to empower people to gain equitable
access to knowledge and express themselves through free
and pluralistic media. In all, the IPDC has mobilized
some US$ 90 million for over 1000 projects in 139
developing countries and countries in transition since
the early 1980s.

3. (U) Many Ambassadors and secretariat staff at
UNESCO report that this kind of multilateral
cooperation is effective for promoting media
development. For example, some NGOs and community
groups might be uncomfortable accepting grants directly
from certain countries for political reasons, or for
fear that the public will perceive their objectivity as
compromised. Grants from UNESCO's IPDC program have no
such baggage.
--------------
DONATIONS AND ACCOUNTABILITY
--------------

4. (SBU) Most G-8 Countries, the Netherlands and the
Nordics are the current lead donor nations to the IPDC.
Their total contributions over the 25-year history of
the program, range from Germany's contribution of 23
million USD to the Netherlands' contribution of 2
Million USD. The U.S. total contribution over the same
period (during which we were absent for 20 years) is
approximately 500,000 USD. The Netherlands is
considering running for the Group 1 seat: Unless we
are willing to pony up resources, it does not make
sense to knock one of the program's largest
contributor's out of the running.

5. (SBU) The Nordic nations, which have historically
taken an active role in the IPDC, also completed a
study of the program in 2002 and under the active
leadership of the current IPDC President, Torben
Krough, Chairman of the Danish National Committee to
UNESCO, have implemented them. IPDC now gives priority
to projects promoting press freedom and media
pluralism, development of community media, enhancing
professional capacity and building partnerships for
media improvements. It meets bi-annually while its
Bureau, which Mission proposes running for, is assigned
to take full responsibility in selecting and financing
projects. The reforms also allowed UNESCO Advisers
based in field offices to assume greater
responsibilities to realize more effective quality
media development projects that empower people to gain
equitable access to knowledge and express themselves
through free and pluralistic media. One such program
is an Afghan Women's community radio station (Voice of
Afghan Women),to which the USG donated 60,000 USD
after re-joining UNESCO. The station now covers 5
provinces and has received a TV frequency as well.

6. (SBU) In a January 20 meeting with Ambassador
Gross and Ambassador Oliver reported septel, several
African Ambassadors cited the high impact of the IPDC's
grant programs, in particular, the effectiveness of
community radio. One feature of community radio
stations is call in shows where the announcer responds
to requests for information by searching the Internet
and broadcasting the information found. This helps to
bridge two "digital opportunity" challenges:
illiteracy, and access to material in non-ASCII
languages on the Internet. It also makes it possible
for someone with no electricity, just a cell phone and
battery operated radio, to access the Internet.

7. (SBU) COMMENT: We note the Secretary's statement
that "transformational diplomacy is rooted in
partnership, not paternalism . . .we seek to use
America's power to help foreign citizens better their
own lives and transform their own futures" The IPDC is
an ideal means to deploy technology, leverage the
UNESCO commitment to the free flow of information, and
support high-impact low-cost ICT programs to empower
people to build democracy and prosperity - community by
community - worldwide. END COMMENT.

Oliver