Identifier
Created
Classification
Origin
06MEXICO618
2006-02-03 20:50:00
UNCLASSIFIED
Embassy Mexico
Cable title:  

PULSING THE POLLS: AMLO LEADS, MADRAZO TRAILS,

Tags:  PGOV MX 
pdf how-to read a cable
VZCZCXRO5865
RR RUEHCD RUEHGD RUEHHO RUEHMC RUEHNG RUEHNL RUEHRD RUEHRS RUEHTM
DE RUEHME #0618/01 0342050
ZNR UUUUU ZZH
R 032050Z FEB 06
FM AMEMBASSY MEXICO
TO RUEHC/SECSTATE WASHDC 8734
INFO RUEHXC/ALL US CONSULATES IN MEXICO COLLECTIVE
UNCLAS SECTION 01 OF 02 MEXICO 000618 

SIPDIS

SIPDIS

E.O. 12958: N/A
TAGS: PGOV MX
SUBJECT: PULSING THE POLLS: AMLO LEADS, MADRAZO TRAILS,
THE PAN BUILDS MOMENTUM

REF: A. 05 MEXICO 5527


B. O5 MEXICO 7435

UNCLAS SECTION 01 OF 02 MEXICO 000618

SIPDIS

SIPDIS

E.O. 12958: N/A
TAGS: PGOV MX
SUBJECT: PULSING THE POLLS: AMLO LEADS, MADRAZO TRAILS,
THE PAN BUILDS MOMENTUM

REF: A. 05 MEXICO 5527


B. O5 MEXICO 7435


1. (SBU): Summary: Institutional Revolution (PRI) and
Democratic Revolution (PRD) party pollsters, plus Televisa's
Mitofsky and newspapers El Universal and Reforma each
released polls in January (as the official campaigns kicked
off) that confirmed PRD candidate Lopez Obrador's (AMLO)
lead, reaffirmed the strong negatives associated with PRI
candidate Madrazo, and gave conflicting reads on National
Action (PAN) candidate Calderon's success in building
momentum. Interestingly it is PRI pollster Maria de las
Heras (Demotecnia) that has results implying popular
perception of AMLO is glowing, in stark contrast to the PRI's
Madrazo. PRD pollster Covarrubias acknowledged that more of
those polled are identifying the PAN as the best party.
Mitofsky results indicate voters will split their ballot,
voting for one party's candidate for president, but going
with another party for Congress. While campaigns have
disputed individual poll findings, the trend lines continue
to point to a pretty close vote in July. End Summary

AMLO Holds His Lead
--------------


2. (SBU) All five polls keep AMLO in the lead; Covarrubias,
Reforma and Mitofsky show him gaining support over the last
month while Demotecnia and El Universal show him slowly
losing votes, although still well ahead of his two
competitors. It's important to note that the January polls
are generally the first that refer to the candidates and
their alliances with other parties -- some suggest his gains
in January reflect the Democratic Revolution Party's (PRD)
alliance with the Workers' (PT) and Democratic Convergence
(CD) parties. Demotecnia also polls respondents on their
views about the candidate who best represents their needs,
who is most honest, respects the laws, and can solve problems
-- AMLO sweeps the entire list of positives. The same is
true in Covarrubias' poll -- AMLO scores highest on
everything from increasing employment to reducing public
insecurity. Over time the trends look like:

Polling Results -- AMLO

October 2005 November 2005 December 2005
January 2006

Demotecnia 39
37
Mitofsky 35 34.7
38.7
Covarrubias 42 35
39
El Universal 34

33
Reforma 31 29
34

Madrazo Holds His Negatives
--------------


3. (SBU) Just as AMLO sweeps the positives, Madrazo
continues to have a strong hold on the negatives, coming in
third in all polls. Covarrubias reports that 44 percent of
those polled had a bad impression of Madrazo in December
2005, a figure that decreased to 40 percent in January but
was still 24 points above the nearest competitor (AMLO with
16). Demotecnia respondents rated Madrazo lowest when rating
the candidate that would be the best president, the candidate
who would respect the law, and the candidate who is most
honest. Mitofksy also has Madrazo with the highest level --
by far -- of negative appraisal by respondents, with 40
percent reporting low opinions of the candidate. The PRI as
a party had a negative ranking of 37.5 percent, the highest
of any of the parties, although closely followed by the New
Alliance Party, formed as a result of infighting within the
PRI, which came in at 35.4 percent. It also appears the PRI
gained little from its alliance with the PVEM, which was
polling at 5-6 percent before the alliance. Mitofsky notes
as well that Madrazo is losing support from within the PRI
even as he picks up some independent votes.

Polling Results -- Madrazo

October 2005 November 2005 December 2005
January 2006
Demotecnia 29
30
Mitofsky 30.4 32.7
29.2
Covarrubias 21 16
22

MEXICO 00000618 002 OF 002


El Universal 18
20
Reforma 26 21
22

Calderon Holds On
--------------


4. (SBU) Calderon was perceived as building momentum from a
fairly successful PAN primary campaign up until the Christmas
truce was declared in December and early January. While
Mitofsky and Reforma polls indicate his momentum may have
dropped off, the other polls seem to suggest that Calderon
continues to increase support, primarily from PAN members and
a small number of independents. Mitofsky warns that Calderon
is third amongst the youth vote which the PAN has targetted.
Demotecnia finds that only 18 percent of those polled think
the PAN can win the presidency a second time. Covarrubias on
the other hand finds that the PAN gets the highest rankings
as a party -- and that support for the PAN increased from 29
percent describing it as the best in December 2005 to 31
percent describing it as the best in January 2006. All three
polls note that name recognition for Calderon has jumped
appreciably -- and positively -- over the last few months,
but he still lags behind both AMLO and Madrazo who each have
name recognition levels in the high 90s.


Polling Results -- Calderon

October 2005 November 2005 December 2005
January 2005
Demotecnia 25
31
Mitofsky 29 31.5
31
Covarrubias 22 24
27
El Universal 22
27
Reforma 23 28
26

Abstentions, Split Votes, New Parties
--------------


5. (SBU) Demotecnia is the only pollster to predict turn
out and estimates that 47 percent will vote in July 2006,
based on most recent polling data. Mitofsky results covered
congressional voting, which in January 2006 looked to be
divided almost evenly into thirds. Of those polled, 33.5
percent would vote for PAN candidates for Congress, 35
percent would vote for PRI/PVEM candidates, and 30.4 percent
would vote for PRD/CD/PT candidates. It's important to note
that the candidate lists for congress have not yet been
finalized. Finally, none of the polls gives much hope that
the two newly-formed parties, "Alternativa" and New Alliance
(PANAL) will meet the 2 percent requirement to remain active
parties. Only Demotecnia gives "Alternativa" two percent of
the vote, and none can record a percentage for PANAL.
Finally, disparity in polling results remains a source of
controversy, in part because the candidates are so close and
the independent vote as yet so fluid.



Visit Mexico City's Classified Web Site at
http://www.state.sgov.gov/p/wha/mexicocity

KELLY