Identifier
Created
Classification
Origin
06GUANGZHOU7743
2006-03-24 08:40:00
UNCLASSIFIED//FOR OFFICIAL USE ONLY
Consulate Guangzhou
Cable title:  

Heart of Gold: Searching for Business

Tags:  PHUM ECON KPAO OPRC OIIP PGOV CH 
pdf how-to read a cable
VZCZCXRO0269
RR RUEHCN
DE RUEHGZ #7743/01 0830840
ZNR UUUUU ZZH
R 240840Z MAR 06
FM AMCONSUL GUANGZHOU
TO RUEHC/SECSTATE WASHDC 1212
INFO RUEHOO/CHINA POSTS COLLECTIVE
RUCPDOC/USDOC WASHDC
RUEAWJA/DEPT OF JUSTICE WASHINGTON DC
RUEAIIA/CIA WASHDC
RUEKJCS/DIA WASHDC
RHEHNSC/NSC WASHDC
RHHMUNA/HQ USPACOM HONOLULU HI
UNCLAS SECTION 01 OF 03 GUANGZHOU 007743 

SIPDIS

SENSITIVE
SIPDIS

STATE FOR EB, DRL, R, E, EAP/CM, EAP/PD, DRL
STATE PASS USTR FOR STRATFORD
USDOC FOR 4420/ITA/MAC/MCQUEEN, CELICO, DAS LEVINE
USPACOM FOR FPA

E.O. 12958: N/A
TAGS: PHUM ECON KPAO OPRC OIIP PGOV CH
SUBJECT: Heart of Gold: Searching for Business
Philanthropy in Support of Civil Society

Ref: A) Guangzhou 4104, B) 05 Guangzhou 24118 (both notal)

(U) This document is sensitive but unclassified. Please
protect accordingly. Not for release outside U.S.
Government channels. Not for internet publication.

UNCLAS SECTION 01 OF 03 GUANGZHOU 007743

SIPDIS

SENSITIVE
SIPDIS

STATE FOR EB, DRL, R, E, EAP/CM, EAP/PD, DRL
STATE PASS USTR FOR STRATFORD
USDOC FOR 4420/ITA/MAC/MCQUEEN, CELICO, DAS LEVINE
USPACOM FOR FPA

E.O. 12958: N/A
TAGS: PHUM ECON KPAO OPRC OIIP PGOV CH
SUBJECT: Heart of Gold: Searching for Business
Philanthropy in Support of Civil Society

Ref: A) Guangzhou 4104, B) 05 Guangzhou 24118 (both notal)

(U) This document is sensitive but unclassified. Please
protect accordingly. Not for release outside U.S.
Government channels. Not for internet publication.


1. (SBU) Summary: Bereft of any significant private sector
contributions, a strong and broad civil society sector has
not developed to any extent resembling the pace of the
enormous economic growth that has taken place in south
China. There are signs that many private businesses may
want to be independent contributors to non-governmental
organizations (NGOs),inspired in part by exemplary
philanthropy from the Chinese diaspora, including
neighboring Hong Kong. The overweening desire of the
authorities to monopolize all societal sectors, the
strength of existing government affiliated civil groups,
and the relative newness of the concept of business
philanthropy have served to blunt this development. Still,
as south China enterprises get increasingly sophisticated
and come to view themselves as having stakes broader than
just their bottom line and as diaspora and foreign
practices increasingly become familiar, a strong
financially supported civil sector could come into play,
particularly as governmental authorities come to realize
that dealing with environmental degradation, social
inequality, and public health challenges will over-stretch
their capabilities and the desire to spread social burdens
beyond government jurisdiction expands. U.S. public
diplomacy directed at Chinese business audiences could help
reinforce this transformation. End Summary.

I Want to Live
--------------

2. (SBU) In this, part of Consulate Guangzhou's very
occasional series on the existential question of whether
south China has a modern economy (see ref B),we deal with
the nexus between the development of business values and

the advancement of human rights and civil society. Alexis
de Tocqueville identified the public activities of
"intermediate associations" -- business and civil
organizations -- as essential elements of the fabric of
freedom and liberal democracy found in the United States.
This model of civic organizations able to generate their
own resources sometimes through the empowering philanthropy
of business people in order to perform a huge number of
public functions in addition to and as an independent
counterweight to governmental power has been the hallmark
of the most successful free and open societies in the
world. But it is precisely this model and its fabric that
are missing in south China, particularly ironic given that
Guangdong is the most prosperous province in the nation and
has a growing dynamic private sector even while local and
regional NGOs and wannabe NGOs struggle for existence.


3. (SBU) The reluctance of the Chinese authorities to
permit the development of any social organizations that
might potentially constitute a challenge to their political
monopoly is, of course, a chief reason, but there are also
many ancillary reasons for the weakness of the non-
government civil sector and in particular why south Chinese
enterprises have not broadly and strongly supported the
development of independent civil associations. For
example, the Chinese government's own civil society
capabilities, while perhaps less well funded than in the
past, remain quite strong, and government NGOs (or GONGOs)
such as the Chinese Woman's Federation provide ample
support for women's programs in China while the Disabled
People's Federation continues to provide an impressive
array of social services (see septel).


4. (SBU) On the business sector side of the equation, many
of south China's most prominent firms continue to be state-
owned enterprises (SOEs) and "reformed" SOEs which have
"marketized" themselves as shareholder companies. SOEs
already have social safety net responsibilities for their
employees and their families (we just visited the Guangzhou
Railway Group, for example, and it has 130,000 workers of
whom only 90,000 are "front line" with the company

GUANGZHOU 00007743 002 OF 003


supporting them, retirees, and their families). Meanwhile
the "reformed" SOEs sometimes have legacy safety net
obligations and/or want to avoid the controversy that might
be involved if they engage in broader charitable and
philanthropic work even as former employees curtailed as a
result of SOE "marketization" remain non-beneficiaries of
their transformation. This by and large explains the non-
involvement of these companies in independent philanthropy.
For their part, all private enterprises in south China have
comparatively short histories and their first emphasis has
been on surviving and, hopefully, thriving. This does not
leave that much room for philanthropy as yet.

I Want to Give
--------------

5. (SBU) But the concept of business contributing to
social good outside of government channels is one deeply
rooted in Chinese culture, as the long history of
benevolent associations -- sometimes clan or locality based
-- and religious organizations can attest. So it is not
surprising that despite the decades of communist rule,
there is still a fairly strong sense of the concept of
social beneficence outside of service to or from the
government. Since 2004, there has also been legislation
permitting the establishment of foundations in the names of
individuals or legal entities, including companies, and
there has been a respectable record of charitable giving,
mostly to GONGOs or to "safe" recipients such as schools,
including at the university level, which are governmental
entities by and large.

I Cross the Ocean
--------------

6. (SBU) The giving of "safe" contributions to schools and
universities has had an added impetus provided by
philanthropic activity by the Chinese diaspora particularly
in south China because it is the source of a large
proportion of overseas Chinese. The Jimei school complex
in Xiamen, for example, stands testimony to the generosity
of Tan Kahkee (Chen Jiageng),who became rich in then
Malaya and who also made massive contributions to the
founding of Xiamen University. Although the school was
nationalized in the wake of the communist takeover, the
school and its history are manifested in its distinctive
buildings at a prominent site on the mainland side of the
causeway linking to Xiamen Island. Similarly and more
recently, the late third generation Thai-Chinese tycoon Guo
Fengyuan funded the creation of the Tanfuyuan complex in
Chaozhou, featuring a replica of the "Palace to Receive
Thai Tribute," a Buddhist temple complex, and a Confucian-
inspired school aimed at teaching the Chaozhou dialect to
Thai-Chinese students (interestingly, the complex also
features a hagiographic inscription for Mr. Guo signed by
Chiang Kai-shek and another signed by Chiang Weigo, one of
the few instances in which these Kuomintang political and
military leaders are portrayed in a positive light in an
institution on the mainland).

It's Such a Fine Line
--------------

7. (SBU) Like their Chinese counterparts, many overseas
Chinese are donating directly to universities, but unlike
the mainlanders some of the diaspora donations are
explicitly "empowering" in nature and not just
"charitable." For example, the Chinese-American Wu family,
founders of the Maxim's restaurant chain and the franchise
owner for Starbuck's in south China, have given to Lingnan
College, which was involuntarily absorbed into Zhongshan
University after all schools were nationalized by the
communists. The Wu family grant not only requires the
continuing separate existence of Lingnan but also partially
endows the Executive MBA program offered by Lingnan's
Business School in conjunction with the University of
Minnesota's Carlson School of Management. The latter has
an explicit curriculum emphasis on business ethics and the
social and legal responsibility.


8. (SBU) The contributions of the Li Kashing Foundation to
Shantou University is based on explicit "empowerment"

GUANGZHOU 00007743 003 OF 003


conditions. As explained by Eric Chow, employed both by
Shantou University and the Foundation, Shantou is run on a
"credit" system in which students, who are chosen not by
test scores but by their application letters with an
emphasis on less well off families, have elective courses
and can change majors unlike Chinese schools which impose a
fixed four year curriculum on their students in pre-set
majors. Moreover, because the students and graduates of
Shantou University are beneficiaries of beneficence, they
are expected to act in a similarly socially responsible
manner in the spirit of Li Kashing's contribution. This
"social duty requirement" is not limited to the business
majors at Shantou but extends to the more prominent medical
and law schools as well.


9. (SBU) It is not surprising that "empowerment" type
philanthropy is directed mostly at universities because
they are generally the most progressive and open
institutions in China -- with Zhongshan University, for
example, hosting an Institute for Civil Society which
provides an "incubator" and a degree of "cover" for NGO
development. Moreover, the universities provide an easy,
clearly legal vehicle for this type of philanthropy.

Comment: And I'm Getting Old
--------------

10. (SBU) The prospects for getting "empowerment
philanthropy" beyond the university are good. The high
repute of the "Nanfengchuang" ("South Wind Window")
magazine -- Guangzhou's most "progressive" periodical --
even among business leaders suggests that there is a large
appeal and appetite for the illustrative stories of people
and organizations doing public good independent of
government control. Rockefeller Brothers Fund President
Stephen Heintz commented to us that he, too, is finding
that business people are very much interested in civil
society (the Fund is legal in China and has just recently
decided to focus all of its China efforts in the south).
As noted above, EMBA and other foreign-affiliated
university programs and the almost iconic example of Li
Kashing are having an effect as well. U.S. public
diplomacy programs would be a useful supplement to this,
and this Consulate is partnering with the American Chamber
of Commerce Guangdong's Corporate Social Responsibility
committee to develop the theme of "empowering
philanthropy."


11. (SBU) The growing inability of the government to
provide all social services also gives room for "empowering
philanthropy" to grow. For example, the public health
system in China has deteriorated badly and it is very much
a Hobbesian world for anybody with serious medical problems
but lacking the resources to pay. Consequently, the
government is increasingly looking to a private sector
based health insurance system to "replace" the public
health system. Environmental degradation, catastrophic
insurance, tuberculosis, HIV, and other health challenges
are all problems that increasingly need non-governmental
involvement to buttress the efforts of the authorities.


12. (SBU) And in the coming years as the founders of those
south China enterprises today that thrive into the future
get older, they probably will also, as past Chinese tycoons
did and current diaspora Chinese do, begin to see their
legacies less as a mound of gold than as the respect and
gratitude of common people empowered and lifted up by their
beneficence.

DONG