Identifier
Created
Classification
Origin
06GUANGZHOU13562
2006-04-28 09:02:00
UNCLASSIFIED//FOR OFFICIAL USE ONLY
Consulate Guangzhou
Cable title:  

The Long March: The Fourth Wall, Meizhou's Opening

Tags:  ECON EAGR PGOV ETRD EINV CH 
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UNCLAS SECTION 01 OF 04 GUANGZHOU 013562 

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SENSITIVE
SIPDIS

STATE FOR EB, R, EAP/CM, EAP/PD
STATE PASS USTR - STRATFORD, CELICO
USDOC FOR 4420/ITA/MAC/MCQUEEN, DAS LEVINE
USPACOM FOR FPA

E.O. 12958: N/A
TAGS: ECON EAGR PGOV ETRD EINV CH
SUBJECT: The Long March: The Fourth Wall, Meizhou's Opening
to the World

REF: A) Guangzhou 13384, B) Guangzhou 13385

(U) THIS DOCUMENT IS SENSITIVE BUT UNCLASSIFIED. PLEASE
PROTECT ACCORDINGLY. NOT FOR RELEASE OUTSIDE U.S.
GOVERNMENT CHANNELS. NOT FOR INTERNET PUBLICATION.

UNCLAS SECTION 01 OF 04 GUANGZHOU 013562

SIPDIS

SENSITIVE
SIPDIS

STATE FOR EB, R, EAP/CM, EAP/PD
STATE PASS USTR - STRATFORD, CELICO
USDOC FOR 4420/ITA/MAC/MCQUEEN, DAS LEVINE
USPACOM FOR FPA

E.O. 12958: N/A
TAGS: ECON EAGR PGOV ETRD EINV CH
SUBJECT: The Long March: The Fourth Wall, Meizhou's Opening
to the World

REF: A) Guangzhou 13384, B) Guangzhou 13385

(U) THIS DOCUMENT IS SENSITIVE BUT UNCLASSIFIED. PLEASE
PROTECT ACCORDINGLY. NOT FOR RELEASE OUTSIDE U.S.
GOVERNMENT CHANNELS. NOT FOR INTERNET PUBLICATION.


1. (SBU) Summary: As part of the Long March, a series of
road journeys through the Guangzhou consular district
(reftels),we traveled to Meizhou, the traditional capital
of the Hakka, a subset of China's majority Han ethnic
group. The Hakka, or "guest people," currently find
themselves faced with striking a balance between a critical
need to lure more investment and tourism, and their
centuries-old struggle to protect and retain their cultural
identity. End Summary

The View from Backstage
--------------


2. (U) The Hakka began migrating to this remote,
mountainous region some 1700 years ago, often fleeing
invasion, and rarely receiving a warm welcome. That
history has shaped the way they view - and engage - the
world. This is seen clearly in the roundhouse, the
region's dominant architecture. In many centers of Hakka
culture, these multi-story structures are built much like
Roman arenas, forming a complete circle and shutting out
the world. In Meizhou, however, roundhouses tend to
encircle just three-quarters of an open central courtyard;
a large pond occupies the fourth side. Much like theatres,
which they resemble in many ways, these attractive
structures with their open "fourth walls" serve
simultaneously to protect inhabitants from the world
outside, and to invite it in. This tradition informs
Meizhou's leaders today, as they seek to encourage
development and investment while at the same time
protecting what they consider their most valuable asset:
their unique culture. In meetings with the Congenoffs,
Meizhou's leaders laid out their plans for doing just that.

Setting the Scene: Meizhou Today
--------------


3. (U) Liao Haojiang, Deputy Director of the Meizhou

Development and Reform Bureau, is quick to admit that "The
World Capital of Hakka People" - as city fathers like to
call Meizhou - is one of the less developed prefectures in
Guangdong Province. This is due in part to its terrain:
80% mountains, 10% river, just 10% flatlands, and overall
71% forested. Meizhou's population of 4.98 million is
evenly split between urban and rural dwellers; some 870,000
natives have left the prefecture.


4. (U) Meizhou's GDP grew on average 9.9% annually over the
last five years, to RMB 31.4 billion (USD 3.9 billion),a
per capita GDP of RMB 7940 (USD 990). During that period,
the prefecture received foreign direct investment of USD 77
million, primarily from Hong Kong and Southeast Asia. In
such a sprawling, mountainous region, a good road network
is critical to development; Meizhou's currently ranks best
among Guangdong's mountain prefectures, with two highways,
two more under construction, and some 11,354 km of roads.


5. (U) In education, the prefecture has had more success
producing scholars than keeping them. Some 22 leading
Chinese academics come from Meizhou. The junior high
schools achieve 80% attendance, the high schools 60%; the
local university hosts 12,000 students and offers
undergraduate education.

Raising the Curtain: the 11th Five-year Plan
--------------


6. (SBU) The dynamic balance between the Hakka people's
dual reflexes of self-protection and engagement can be seen
in the theme chosen for their 11th Five-year Plan:
"Environmentally-Conscious Industrialization, Driven by
Culture, and Oriented Toward Openness." Safe within the
encircling walls of their homogenous culture, they invite
the world to join them.

GUANGZHOU 00013562 002 OF 004




7. (U) Their goals are ambitious, but not unreasonably so:
average growth of 10%; a GDP (by 2010) of RMB 55 billion
(USD 6.9 billion); per capita GDP (by 2010) of RMB 13,000
(USD 1620); and a shift in agriculture from traditional
(subsistence) crops to commoditization (cash crops). Over
the last five years, GDP broke down as: 25% agriculture,
42% industry, and 33% service sector. The goal for the
next five: 15% agriculture, 48% industry, and 37% service
sector, highlighting a larger portion of the GDP devoted to
industry and service sector growth. The service sector is
currently strongest in hotels and tourism-related services;
the relatively modest increases are meant to come from
production-oriented services such as logistics, accounting
and auditing.


8. (U) Four traditional industries are targeted for further
development: tobacco, power generation, building materials
and copper refining. Two new ones - IT/electronics and
biopharmaceuticals - will also receive special attention.
Liao feels the prefectures industries are currently too
resource driven, and need to move toward more tech-driven
activities; the goal is a 3% yearly decrease in energy
consumption per unit of GDP, a goal in line with the
central government's push to improve energy-efficient
production.

Improving Society and Culture
--------------


9. (U) Meizhou's leaders say efforts will be made
prefecture-wide to improve education, in an effort to
offset a brain-drain that has seen talented Meizhou natives
leaving for neighboring - and more rapidly developing -
Guangzhou and Shenzhen. Along with attempts to lure them
back, 100% attendance in both high school and junior high
school will be pursued through improvements in technology.
Liao says the environment will not be sacrificed in the
name of development, though this is not currently a concern
given Meizhou's relatively under-developed state. The
Meizhou city metropolitan area has a 50,000-ton wastewater
treatment capacity, trash-fueled power plants, and the
ability to handle one ton of medical waste daily. The
eight counties surrounding the capital are currently
building treatment plants. Revenues generated by increased
development will be used to improve social services across
the board, with a particular emphasis on poor farmers.
These will come in for improvements in roads, social and
health services, and safe drinking water.

But Will it Play Out of Town?
Meizhou's Vision of the New Socialist Countryside
-------------- --------------


10. (SBU) According to Wei Fangyuan, Deputy Director of the
Meizhou Agriculture Bureau, the New Socialist Countryside
will be better than the old in five fundamental ways:
Production, Quality of Life, Village Environment, Civic
Attitudes/Atmosphere, and Democratic Management. In a
significant break from previously stated national goals,
Meizhou leaders now acknowledge that some 80% of the
population will continue to live in rural areas for the
foreseeable future; the government had articulated a
national goal of drawing 60% of the population into urban
areas. (Note: this contrasts with the recent announcement
by the Guangdong Communist Party Committee and the
Guangdong Government in its recently released planning
document, "Decisions on Accelerating the Construction of
Socialist New Countryside," which said that in the next
five years, Guangdong Province would urbanize 4.76 million
of its rural population. End note.)


11. (U) With this new perspective, the focus has shifted to
raising rural production and farmer incomes. This will be
pursued in four ways: through using technology and hybrids
to raise grain output; encouraging surplus labor to leave
rural areas; transitioning from traditional to cash crops;
and building cooperatives to help farmers market their
produce. In addition, efforts will be made to ensure
farmer's products meet industry standards. Much of this

GUANGZHOU 00013562 003 OF 004


will be run through Meizhou's agricultural technology
university, founded in 1933 and well-respected in China.
Its graduates serve in government throughout the country.


12. (SBU) Many of these initiatives were on display when
Conoff was shown the model village of Shukeng, in Chendong
Township. Located just outside the Meizhou city limits,
the village's 2,000 residents enjoy a per capita yearly GDP
of RMB 5,200 (USD 650). Shukeng boasts more than 30 km of
roads, including a brand new one branching off the main
road to Meizhou and running through the center of town.
Meizhou Foreign Affairs Office Deputy Director Du Maojiang
readily admitted the village was chosen for viewing because
it is doing the best of all the prefecture's model
villages. According to Shukeng's elected leader, a Mr.
Jiang, the village's two main sources of income are fruit,
and money sent home from youth working in Meizhou city.
All residents 18 years and older vote in local elections
which are held every three years.


13. (U) A concrete example of the village's modernization
efforts came in the form of a waste recycling system
installed in a local home. The crude but apparently
effective system gathered human and swine waste in covered
cisterns in a courtyard just outside the kitchen windows.
A plastic tube running from the cisterns into the house
carried methane used to power the gas stove, as well as
some lighting. The entire system cost RMB 1500 (USD 187),
with RMB 800 (USD 100) of the total paid by a government
grant. The system is meant to provide multiple benefits:
improved health through effective disposal of waste;
economic savings from eliminating the need to purchase
cooking and lighting fuel; and environmental protection
through recycling.

Meizhou's Amateur Hour Promoting Tourism: Let's Do a Show
-------------- --------------


14. (SBU) The presentation by the Deputy Director of the
Meizhou Toursim Bureau, Yang Guihong, was the least
persuasive of all those provided by prefecture officials.
Reading from a script, he spoke - not without justification
- of the attractiveness of both Hakka culture and the
Meizhou landscape. Tourism officials hope to use both to
lure visitors from the Pearl River Delta area, Hong Kong,
Macao and Southeast Asia, but have no clear plans for doing
so. Promotional materials are rudimentary; a few coffee
table books filled with glossy photos, but no maps or other
information that might be useful for trip planning.


15. (U) Without such information, it would not be easy for
the prospective tourist to reach Meizhou. The city's small
airport only provides regular flights to two destinations:
Guangzhou and Hong Kong. Flights to Guangzhou are
routinely cancelled 24 hours prior to departure when
bookings do not reach a pre-set minimum; unwary travelers
can find themselves stranded in Meizhou for days waiting
for enough passengers to accumulate. At one time flights
to Shenzhen, Xiamen and Zhuhai were also offered, but these
were cancelled due to lack of interest.

Comment
--------------


16. (SBU) The Mandarin Chinese name for the Hakka - "Kejia"
- literally means "guest people." Now these perpetual
guests face the challenge of playing host, to investors and
tourists, both foreign and domestic.


17. (SBU) While this will require the development of some
new reflexes, deep veins of entrepreneurship and
hospitality running through the Hakka culture will serve
well when engaging the world. The commitment to welcoming
and supporting investment is clear, but still in its
formative stages. Commitment to protecting the environment
is discussed, but not yet proven. Commitment to promoting
tourism is nowhere in evidence, though it begins to appear
in Yongding, Fujian Province, the next stop on the long
march.


GUANGZHOU 00013562 004 OF 004



18. (SBU) In the end, reviews of the new show now on offer
in Meizhou would likely be mixed; in theatrical terms, a
critic might call it a show with legs, but not yet a hit.

DONG