Identifier
Created
Classification
Origin
05SANAA3186
2005-11-01 11:30:00
UNCLASSIFIED
Embassy Sanaa
Cable title:  

COMMERCIAL STRATEGIC PLAN FY-2006 [CORRECTED COPY]

Tags:  ETRD ECIN ECON KTDB YM COM 
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This record is a partial extract of the original cable. The full text of the original cable is not available.
UNCLAS SECTION 01 OF 02 SANAA 003186 

SIPDIS

COMMERCE - PLEASE PASS TO TYLER HOFFMAN. RIYADH - PASS TO
FCS NANCY CHARLES-PARKER. HELSINKI - PASS TO FCS ROBERT
PEASLEE. STATE - PLEASE PASS TO EB DENNIS WINSTEAD.

E.O. 12958: N/A
TAGS: ETRD ECIN ECON KTDB YM ECON COM
SUBJECT: COMMERCIAL STRATEGIC PLAN FY-2006 [CORRECTED COPY]

UNCLAS SECTION 01 OF 02 SANAA 003186

SIPDIS

COMMERCE - PLEASE PASS TO TYLER HOFFMAN. RIYADH - PASS TO
FCS NANCY CHARLES-PARKER. HELSINKI - PASS TO FCS ROBERT
PEASLEE. STATE - PLEASE PASS TO EB DENNIS WINSTEAD.

E.O. 12958: N/A
TAGS: ETRD ECIN ECON KTDB YM ECON COM
SUBJECT: COMMERCIAL STRATEGIC PLAN FY-2006 [CORRECTED COPY]


1. Summary: Embassy Sanaa's commercial office is currently
a Partner Post of the Foreign Commercial Service's Riyadh
office, and has recently undergone a transition in locally-
employed commercial staff. The new Commercial Specialist,
Ammar Al-Anssi, was trained on U.S. Department of Commerce
Foreign Commercial Service systems and procedures by Robert
Peaselee, Regional Senior Commercial Officer (RSCO) Finland.
This cable provides details on post's commercial strategic
plan for FY-2006, to be accomplished in coordination with
FCS Riyadh. End Summary.

--------------
ACTION PLAN FOR COMMERCIAL OFFICE
--------------


2. Embassy's Commercial Office will provide a variety of
support, services, and guarantees on behalf of the U.S.
Department of Commerce in 2006, including:


A. Coordinate commercial outreach to other parts of Yemen.

B. Conceive, coordinate and implement a catalog show in the
health care technology industry.

C. Establish a link on the Embassy website to the Buyusa.gov
website.

D. Overhaul and comprehensively update Yemen's Buyusa.gov
website.

E. Introduce a Featured U.S. Exporters (FUSE) program on the
website.

F. Establish a Business Services Providers program on the
website.

G. Recruit five Yemeni companies to serve as the Yemen trade
delegation to the Offshore Technology Conference (OTC) in
May 2006.

I. Introduce the International Company Profile (ICP) service
in Yemen.

J. Introduce the Gold Key Service (GKS) in Yemen.

K. Propose several new commercial outreach activities for
the Department's Business Facilitation and Incentive Fund
(BFIF) program. The proposals will include requests for
funding for the Commercial Specialist's participation and
travel to the OTC 2006 conference, accompanying the
Saudi/Qatari Delegation.

M. Reinstate Open Commercial Meetings (quarterly).

N. Develop a Recognition Program for Key Contacts and
Multipliers, including awarding certificates in a biannual
commercial recognition ceremony in conjunction with the
Front Office.

O. Complete the formation of a Yemeni-American Business
Association established by the Econ/Commoff.

P. Participate in the Regional CS Gulf Planning Meeting.

--------------
DELIVERABLES FOR FCS RIYADH
--------------


3. In addition to the action plan, the Commercial Office
will provide the following Commercial Service deliverables
to FCS Riyadh:

-- Planned Market Research Reports on the oil services and
equipment markets and trends in the ICT sector.
-- Fifteen Market Insight Reports (unplanned market research
reports)
-- Five Export Successes
-- 100% Customer Satisfaction
-- Twelve Highlights

--------------
GREATER INTEGRATION INTO THE FCS NETWORK
--------------


4. During the recent training visit by the SRCO, the
Commercial Specialist and Econ/Commercial Officers received
logons to the Department of Commerce intranet. Commercial
Service e-mail addresses and expanded access to the intranet
site's E-menu tool will facilitate greater coordination with
FCS Riyadh, and post will consult with that on office on how
to accomplish this goal.

-------------- --------------
SPECIAL CONDITIONS IN YEMEN'S COMMERCIAL ENVIRONMENT
-------------- --------------


5. Yemen is a challenging country for commercial services
due to lack of rule of law, bureaucratic corruption, and an
undeveloped investment environment. Nonetheless, post is
confident that it can successfully carry out the elements of
this modest strategic plan, and looks forward to working
with FCS Riyadh and Washington colleagues in this regard.
Post plans for a comprehensive Commercial Service program
for Yemen to augment MPP goals for economic reform in the
coming years.


6. Embassy Commercial Office Point of Contact:

Ammar Al-Anssi, Commercial Assistant
Tel: +967-1-755-2198
Email: Al-AnssiAL@state.gov
KRAJESKI