Identifier
Created
Classification
Origin
05MEXICO7321
2005-12-07 19:32:00
CONFIDENTIAL
Embassy Mexico
Cable title:  

CALDERON'S CAMPAIGN TAKES SHAPE

Tags:  PGOV MX 
pdf how-to read a cable
R 071932Z DEC 05
FM AMEMBASSY MEXICO
TO SECSTATE WASHDC 7518
INFO ALL US CONSULATES IN MEXICO COLLECTIVE
C O N F I D E N T I A L MEXICO 007321 


E.O. 12958: DECL: 12/06/2015
TAGS: PGOV MX
SUBJECT: CALDERON'S CAMPAIGN TAKES SHAPE

REF: A. MEXICO 7074

B. MEXICO 7251

C. MEXICO 6976

Classified By: Political Minister-Counselor Leslie A. Bassett Reasons:
1.4 (B/D)

C O N F I D E N T I A L MEXICO 007321


E.O. 12958: DECL: 12/06/2015
TAGS: PGOV MX
SUBJECT: CALDERON'S CAMPAIGN TAKES SHAPE

REF: A. MEXICO 7074

B. MEXICO 7251

C. MEXICO 6976

Classified By: Political Minister-Counselor Leslie A. Bassett Reasons:
1.4 (B/D)


1. (U) Summary: Coming off his victory in the PAN primary,
Felipe Calderon has been enjoying good times. He officially
became the PAN's candidate in a ceremony conducted December

4. Recent polls show his numbers rising as those the PRD's
Andres Manuel Lopez Obrador (AMLO) and the PRI's Roberto
Madrazo's are falling. Calderon, who until recently enjoyed
little name recognition outside the PAN, has also been
showing to advantage in public appearances. The PAN
leadership has meanwhile continued to refine its campaign
machinery, establishing a nine-member "classified" committee
to handle all campaign related issues, including promoting
Calderon's message. Reported tensions exist between Team
Calderon and the PAN party structure, with some claiming
party President Manuel Espino fumbled coalition negotiations
with the "Green" (PVEM) party. But increasingly pundits and
pollsters are bullish on Calderon. End summary.

Upward Swing in the Polls
--------------


2. (U) Although polls released over the last several weeks
vary, one trend remains the same: Calderon's numbers are on
the rise while AMLO and Madrazo's numbers are falling. A
recent poll in the daily El Universal showed AMLO with 40
percent of the vote, Calderon with 31 percent and Madrazo 21
percent. Shortly before that, the daily Reforma published a
poll in which AMLO was given 29 percent, Calderon 28 percent,
and Madrazo 21 percent. AMLO strongly objected to this poll,
accusing Reforma of doctoring their numbers in order to give
Calderon's campaign a boost. Calderon responded by
challenging AMLO to define the methodology or polling company
that the public should find credible, and by accusing AMLO of
discounting any poll that showed his decline.


3. (U) Calderon has also made the most of several recent
public appearances such as his interview on Televisa's
"Dialogues for Mexico" and his speeches at the Mexican stock
exchange (ref a) and American Chamber of Commerce (ref b).
During these appearances, he presented his platform clearly
and succinctly, demonstrated a command of economic and social
issues, and appeared at ease while giving specific answers to
the questions asked. Calderon continues to work the business
circuit assiduously, speaking before the pharmaceutical

industry the first week in December.

Calderon's Message
--------------


4. (U) Calderon's message is three-pronged. First, Calderon
emphasizes that a vote for the PRD or the PRI is a step
backwards to the old ways of corrupt politics. Next, he
praises the Fox administration's accomplishments,
highlighting that Mexico is better off today than it was in
2000, but indicates that there is more to be done. (Note:
Many thought Calderon would distance himself from the Fox
administration in which he served briefly as Energy
Secretary, but instead he consistently praises the
administration for improving healthcare and combating poverty
and recently invited the press to a breakfast he had with
Fox. Calderon perhaps has an eye on recent polls that show
Mexicans continue to have a remarkably positive view of Fox
the man, whatever they may think about the effectiveness of
his administration. End note.) And finally, Calderon
promises that the PAN will work towards a more competitive
and prosperous Mexico.

Classified Committee
--------------


5. (C) While the PAN publicly continues to refer to its
political committee as a decision-making body for the
campaign, PAN officials tell us otherwise. The PAN
leadership recently established a "classified" committee to
handle all campaign-related issues. Despite Fox's recent
public injunctions to his administration to stay out of the
race, the committee consists of three members of the current
Fox administration, three members of Calderon's campaign
team, and three party representatives. The nine members are:
Secretary of Social Development Josefina Vasquez Mota, head
of the President's Public Policy Office Eduardo Sojo, head of
the President's Office for Government Innovation Ramon Munoz,
Calderon Campaign Coordinator Juan Camilo Mourino, PAN
National Council and National Executive Committee member
Gerardo Ruiz Mateos, PAN Deputy Juan Molinar, PAN Secretary
of Elections Arturo Garcia Portillo, PAN Sonora Senator
Hector Larios, and Baja California Governor Eugenio Elorduy.
The secretive nature of the committee may stem from President
Fox's reluctance to have more cabinet resignations in his
term. It may also reflect uneasiness within the Calderon
camp about PAN leadership. Press reports, for example,
suggest the Calderon camp believes PAN President Espino
bungled coalition negotiations with the PVEM, which ended up
aligning with the PRI after Espino said publicly the PVEM
wasn't worth its asking price.


Comment
--------------


6. (C) Calderon, the unexpected PAN candidate, is clearly
getting a bounce in the polls from his successful primary
election, his impressive early appearances as the official
candidate, and a high-profile formal campaign launch last
weekend. Pollsters suggest his higher favorables primarily
reflect hard-line PAN voters who couldn't get behind failed
candidate Santiago Creel. His challenge remains to energize
the PAN political structure, sway currently uncommitted
voters to turn out to vote for him, and position himself
favorably against his two competitors. There's still a long
way to go.


Visit Mexico City's Classified Web Site at
http://www.state.sgov.gov/p/wha/mexicocity

GARZA