Identifier
Created
Classification
Origin
05LIMA4411
2005-10-13 16:46:00
UNCLASSIFIED
Embassy Lima
Cable title:  

HIP-HOP ANTI-DRUG PROGRAM

Tags:  KPAO PE 
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This record is a partial extract of the original cable. The full text of the original cable is not available.
UNCLAS LIMA 004411 

SIPDIS

STATE FOR WHA/PDA (MDCONNERS/GADAMS/SLEBENS)

E.O.12958: N/A
TAGS: KPAO PE
SUBJECT: HIP-HOP ANTI-DRUG PROGRAM


UNCLAS LIMA 004411

SIPDIS

STATE FOR WHA/PDA (MDCONNERS/GADAMS/SLEBENS)

E.O.12958: N/A
TAGS: KPAO PE
SUBJECT: HIP-HOP ANTI-DRUG PROGRAM



1. From October 1 to 4, 2005, PAS and Peruvian anti-drug NGO
Cedro organized a five-day Hip-Hop/rap program with U.S. group
Havikoro in underpriveleged neighborhoods in Lima, Callao, and
the provincial city of Trujillo. The program sent a positive
anti- drug message to disadvantaged Peruvian youth and included
workshops and concerts with local rappers and breakdancers.
Media coverage of Havikoro and their program activities was
extensive. Over 600 people, including members of the Community
of the Buen Pastor, an organization for recovering drug addicts,
attended the three workshops. The concert in Lima was also a
success with over 700 hip-hop fans treated to two local rap
groups, a local break-dance group, and Havikoro. The Peruvian
rap groups and Havikoro preached a healthy, anti-drug lifestyle
while the Peruvian break-dance group, composed of street children
who formerly break-danced for change on street corners, injected
a message of hope in the program.


2. The workshops in the lower-class districts of Los Olivos,
Callao and Comas were attended by a total of 600 young people who
danced and showed off their own break-dance moves. Over 600 hip-
hop fans enjoyed two hours of break dance, rap and DJ spinning in
the stunning, new Municipal Theater in El Callao. Havikoro
closed the concert with a show that included interaction with the
audience, gags, live dance and music. In the provincial city of
Trujillo the program reached over 400 people, some of whom had
traveled from nearby cities.


3. Media coverage: PAS made an agreement with a local radio and
TV channel to promote the program in exchange for publicity for
the radio channel on promotional posters and flyers. The whole
program was heavily covered by local newspapers, radio stations
and nationwide TV programs, and included interviews with Havikoro
and local Peruvian groups. Total placements related to the
program include four web page articles, five newspaper and
magazine articles, four TV spots, and four radio interviews. We
are particularly pleased with a large story published La
Republica's Sunday cultural magazine, a very influential center-
left daily with an average circulation of 28,000.


4. Results: This program directly supported the post's Disruption
of Criminal Organization's MPP goal. Specifically, the program
encouraged the rejection of illicit activities by showing such
drug-related behavior as threatening to the communities' and
individuals' future economic opportunities and social well-being.
PAS Lima reached thousands of youths in marginalized
neighborhoods with this program, many of whom are continually
exposed to illicit drugs and drug trafficking. Havikoro and
local Peruvian groups presented break-dancing and rapping as
healthy alternatives to drugs, violence and mischief.
Additionally, the program provided an excellent opportunity for
underprivileged youth to see the United States and the Embassy in
a positive light. PAS plans to continue supporting programs
that target at-risk and disadvantaged young people.


5. U.S. support: This Program was funded with FY05 WHA PD funds.
Our appreciation goes to WHA/PD, Steven Lebens, for his close
coordination with post. Post highly recommends Havikoro for
presentations and workshops throughout Latin America. Note that
two of Havikoro's five members speak Spanish.

STRUBLE