1. The Communication Training & Qualifying Institution
(CTQI) has concluded its training project titled
"Advocacy and Media Campaign." Conducted from 04-15
October 2003 for 20 participants from ten NGOs working
with women and human rights issues on how to use media to
prepare and produce media based awareness and advocacy
campaigns.



2. The administrative part of the training did not go
well as the head of the project was unable to be involved
thereby making information about the training location
not clear to some participants. Participants also
complained that one of the trainers was not well
qualified for the training and they were not learning
much from her. PAS attended one of the training sessions
and talked to the training coordinator about
participants' complaints. The coordinator said they would
look into changing the trainer.



3. The second trainer was very qualified and had a lot
of experience as the head of the Civic Cultural Media
Center which designs and produces media campaign
packages. He was very effective in teaching trainees
methods of a successful advocacy campaign. Trainees got
the opportunity to make their own advocacy campaign
programs using TV, Radio and newspapers. The trainer
evaluated the programs and guided trainees on best
practices in this field.



4. The Deputy Secretary of the Ministry of Media, head
of ICQT, PAO and PAS attended the concluding ceremony.
Trainees made presentations of the advocacy media
campaign projects they worked on during the training. PAO
delivered a remark emphasizing the importance of advocacy
in civil society work as an effective tool to change
attitudes and bring awareness among society.
PAO also distributed the graduation certificates for the
trainees.



5. Outcome: Strengths

The training's topic found positive interest from
the NGOs participating in the training, as it will help
them advocate for their projects reaching larger segments
of audience.

CTQI was very responsive to suggestions and ideas to
improve the training administration and change one of the
trainers according to the participants' strong
suggestions.

Training was practical and effective in teaching
trainees campaign methods.



6. Weaknesses:

Some trainees missed the first day of training, as
they did not receive clear information of the training
location place from CTQI.

One trainee did not receive a certificate, as he was
not consistent with his attendance.

The financial report showed a transfer of one
budget item to another item without notification of
embassy personnel. PAS asked CTQI head to follow up the
issue and explain reasons for such action.
HULL