POST SEALS AGREEMENT WITH DJIBOUTI AIRLINES TO DISTRIBUTE HI! MAGAZINE IN FLIGHT

UNCLAS DJIBOUTI 001140

SIPDIS

SENSITIVE

E.O. 12958: N/A
TAGS: KPAO PREL OIIP YM ET SO DJ TC
SUBJECT: Post seals agreement with Djibouti Airlines to
distribute HI! Magazine in flight


1. (U) SUMMARY: Post today made an agreement with Djibouti
Airlines to distribute HI! Magazine as free, in flight
reading material. The airline will receive 150 copies
monthly to offer to passengers. Negotiations with Daallo,
another local carrier, are still pending. END SUMMARY


2. (U) Post proposed providing a monthly shipment of Hi!
Magazine to Djibouti Airlines for distribution as an in-
flight periodical. Djibouti Airlines operates out of Dubai,
United Arab Emirates and is owned by Moussa Rayleh Waberi, a
Djiboutian businessman who also owns Telstat (in partnership
with Houssein Bogoreh Bouh and Abdallah Houmed Mohamed). The
airline flies to: Aden, Yemen; Dubai, United Arab Emirates;
Addis Ababa, Ethiopia; Dire Dawa, Ethiopia; Hargesa,
Somalia; and Borama, Somalia.


3. (U) The majority of patrons of Djibouti Airlines are
business or religious travelers to the Middle East and
middle class Djiboutians, Ethiopians and northern Somalians
(Somalilanders) traveling for business or pleasure.


4. (SBU) Post hopes this agreement will increase
distribution of HI! to the limited number of Arabic speakers
in the Horn of Africa by reaching business travelers from
the Middle East, as well as middle class travelers in
Somalia and southern Ethiopia. Increased distribution
furthers specific MPP goals including influencing public
opinion.
GRIBBIN