Identifier
Created
Classification
Origin
04ABUDHABI1022
2004-04-06 12:20:00
UNCLASSIFIED
Embassy Abu Dhabi
Cable title:  

PRIMER ON UAEG AGENCY/SPONSORSHIP REGULATIONS

Tags:  ETRD WTO USTR TC 
pdf how-to read a cable
null
Diana T Fritz 03/15/2007 02:58:49 PM From DB/Inbox: Search Results

Cable 
Text: 
 
 
UNCLASSIFIED

SIPDIS
TELEGRAM April 06, 2004


To: No Action Addressee 

Action: Unknown 

From: AMEMBASSY ABU DHABI (ABU DHABI 1022 - ROUTINE) 

TAGS: ETRD 

Captions: None 

Subject: PRIMER ON UAEG AGENCY/SPONSORSHIP REGULATIONS 

Ref: None 
_________________________________________________________________
UNCLAS ABU DHABI 01022

SIPDIS
Laser1:
 INFO: FCS 
CXABU:
 ACTION: ECON 
 INFO: P/M AMB DCM POL 

DISSEMINATION: ECON
CHARGE: PROG

APPROVED: DCM: RALBRIGHT
DRAFTED: ECON: CCRUMPLER
CLEARED: ECON: OJOHN; FCS: MOBRIEN

VZCZCADI569
RR RUEHC RUEHZM
DE RUEHAD #1022/01 0971220
ZNR UUUUU ZZH
R 061220Z APR 04
FM AMEMBASSY ABU DHABI
TO RUEHC/SECSTATE WASHDC 3850
INFO RUEHZM/GCC COLLECTIVE
UNCLAS SECTION 01 OF 03 ABU DHABI 001022 

SIPDIS

DEPT FOR NEA, NEA/ARP
DEPT PASS TO USTR - JASON BUNTIN
GENEVA PASS TO USTR

E.O. 12958: N/A
TAGS: ETRD WTO USTR TC
SUBJECT: PRIMER ON UAEG AGENCY/SPONSORSHIP REGULATIONS

REF: ABU DHABI 1004

UNCLAS SECTION 01 OF 03 ABU DHABI 001022

SIPDIS

DEPT FOR NEA, NEA/ARP
DEPT PASS TO USTR - JASON BUNTIN
GENEVA PASS TO USTR

E.O. 12958: N/A
TAGS: ETRD WTO USTR TC
SUBJECT: PRIMER ON UAEG AGENCY/SPONSORSHIP REGULATIONS

REF: ABU DHABI 1004


1. Summary: The UAE maintains non-tariff barriers to
investment in the form of restrictive agency, sponsorship,
and distributorship requirements. In order to do business
in the UAE outside one of the free zones, a foreign business
in most cases must have a UAE national sponsor, agent or
distributor. Once chosen, sponsors, agents, or distributors
have exclusive rights. The foreign principal can appoint
one agent for the entire UAE or for a particular emirate or
group of emirates. The federal laws governing agency
relationships provide that an agent can be terminated only
by mutual agreement of the foreign principal and the local
agent. In practice, U.S. companies accustomed to doing
business in the UAE have used the agency/sponsorship laws to
their advantage -- often selecting prominent Emiratis with
access to senior UAE leaders and other merchant families who
can win contracts and enter into lucrative agreements on
their behalf. End summary.

--------------
THE AGENCY LAW IN DETAIL
--------------


2. There are three important pieces of legislation
regulating agency relationships in the UAE. Federal Law No.
18 of 1981 on the Organization of Commercial Agencies (as
amended by Federal Law No. 14 of 1988) is known as the
"Agency Law." Although this is a federal law, local lawyers
tell us that there are some differences of interpretation
between the courts of the different emirates. The UAE
Commercial Transactions Law, Federal Law No. 18 of 1993 (the
"Commercial Code") also contains several provisions relevant
to commercial agencies. The Commercial Code is relatively
new and the interpretation and enforcement of its particular
provisions by the UAE courts have not yet been tested.
Local lawyers say that they expect courts to apply the
provisions of the Commercial Code only to the extent that
the Agency Law is silent. The Civil Transactions Law,
Federal Law No.5 of 1985 (the "Civil Code") is the final
piece of legislation regulating agency relationships in the
UAE, and the Civil Code applies in instances where there are
gaps in the Commercial Code.


3. The Agency Law makes no distinction between commercial
agency agreements, and agreements regarding

distributorships, franchises, commission arrangements and
other forms of sales representative or sales agency
relationships. All of these forms of business arrangements
qualify as commercial agencies under the Agency Law.
Article 1 of the Agency Law defines a commercial agency as
"the representation of a principal by an agent for the
purpose of distributing, selling, offering or providing
merchandise, or services inside the state for a commission
or profit." A principal is defined as "the producer or
manufacturer or the exclusive accredited exporter or
representative of the producer."


4. Article 2 of the Agency Law provides that a registered
commercial agent must be either a UAE national or a company
incorporated in the UAE and owned 100 percent by UAE
nationals. No exception is given to nationals of other Gulf
Cooperation Council states. Although Article 2 restricts
the appointment of registered commercial agents to UAE
nationals or wholly owned UAE entities, an agency agreement
also can provide for the management of an agency by a
foreign principal or the delegation of management to a non-
national.

--------------
It's Good To Be King
--------------


5. The Agency Law affords a number of benefits to the UAE
national agent. Article 8 of the Agency Law provides that a
principal cannot terminate or refuse to renew an agency
agreement without "justified cause," even if the agency
agreement provides for a fixed term. In practice, U.S.
companies say that establishing justified cause for
termination before UAE authorities is very difficult, even
in cases where the agent failed to perform.


6. Under Article 28 of the Agency Law, the Ministry of
Economy's (MoE) Commercial Agencies Committee can review any
dispute arising in connection with a registered agency. As a
general rule, the Committee is protective of agents and
usually concludes that a justifiable reason does not/not
exist to permit the termination of an agency. In cases when
the Committee accepts that sufficient reasons exist to
permit the termination of the agency, the MoE frequently
orders the payment of compensation to the agent.


7. Article 9 of the Agency Law provides that if an agency
has terminated improperly or on account of circumstances
beyond the control of the agent, the agent may claim damages
against the principal foreigner. The refusal of the
principal to renew an agency agreement upon its expiration
also gives the agent the right to claim compensation. In
such cases, the agent simply must prove that the agent's
activities led to some success in the distribution of the
principal's products or in the promotion of their sales and
that the non-renewal of the agreement will cause damage to
the agent. To defeat such a claim the principal must prove,
as a minimum, that the agent has committed a material breach
of the agreement. Accordingly, the Agency Law provides an
inherent right for agents to maintain their agencies
irrespective of any specific performance criteria that may
have been agreed by the parties.


8. A replacement agency may not be entered in the
Commercial Agents Register maintained at the MoE unless the
termination of the former agency has been nullified amicably
(or by the courts),under Article 8.


9. Article 23 of the Agency Law gives registered commercial
agents the exclusive right to import the goods that are the
subject of the agency agreement. While a termination
dispute remains pending with the Agency Committee and
perhaps later during an appeal to the UAE courts, a
registered agent can prevent the foreign principal from
importing such goods through a replacement agent. This can
provide registered agents with a strong tactical advantage
in the litigation process.


10. According to Article 7, commercial agents can receive
commissions on both sales made by the agent as well as any
direct sales made by the principal or others -- regardless
of whether these direct sales occur as a result of efforts
by the agent.

--------------
A Word About Sponsorships
--------------


11. Another aspect of the UAE's agency laws is the concept
of a sponsor. Foreign companies in the UAE are permitted to
operate here in the form of a limited liability company (the
foreign shareholder holds a maximum of 49 percent of the
shares, but can receive up to 75 percent of the company's
profits) or establish a branch office in the UAE. A branch
office is not permitted to carry on commercial activities
and cannot physically deal in or trade in goods within the
UAE. It is, however, permitted to render maintenance and
services to customers of its parent company. A branch
office can promote, advertise and market its parent
company's goods and services and even enter into contracts
for sales, however -- because of the prohibition against
physically dealing in goods -- any goods imported into the
UAE must be imported in the name of the customers as
consignees.


12. As a prerequisite to obtaining a business license, the
parent company must appoint a UAE national as the service
agent of the branch office in the UAE under a written
agreement. If the service agent is a company, all of its
partners must be UAE nationals. The service agent is
commonly referred to as a sponsor. The UAE Commercial Code
expressly limits the sponsor's obligations toward the
company to rendering services without assuming any financial
responsibility or liability relating to the business. The
sponsor basically obtains licenses, visas and permits
necessary for the running of the business of the branch
office. In consideration of his services, the sponsor is
paid a fixed annual sum and is not entitled to a share in
any of the profits or other compensation.


-------------- --------------
The Benefits Of Selecting The "Right" Local Partner
-------------- --------------


13. There are some important legal advantages to principals
that select an appropriate local partner. Although all IPR
rights holders receive protection in the UAE under recently-
enacted federal legislation, a primary benefit of hiring an
agent registered under the Agency Law is the increased
ability to protect against the infringement of the
principal's trademark rights and to restrict parallel
imports. Under Article 23 of the Agency Law, no one is
allowed to import into the UAE any commodities, products,
manufactured goods, materials, or other merchandise that is
in the name of a registered commercial agent without the
prior consent of the agent. Indeed, U.S. companies seeking
damages for IPR infringement here generally receive a
positive and expeditious judgment from the courts when the
local agent initiates litigation. The UAE customs
authorities, likewise, are not permitted to clear imports
through parties other than the registered agent without the
prior approval of the MoE or the agent. In practice,
customs authorities detain imports at port warehouses until
such a dispute is resolved.


14. There also are other, less obvious benefits to
selecting an appropriate local agent. U.S. companies with
experience in the UAE know that the "right" local agent has
access to key UAEG decision makers, and exploits his family
and political connections to influence outcomes of major
public and private sector contracts. The titular head of
the main families -- the Al-Otaibas, Al-Futtaims, Al-
Ghurairs, to name a few -- also usually holds a high-ranking
political position within the local government. Shaykh
Mohammed bin Butti Al-Hamed, for example, is the Mayor of
Abu Dhabi and also sits on the powerful Abu Dhabi Executive
Council -- a governmental body that approves the federal
budget and wields tremendous influence over major (multi-
billion dollar) government contracts in Abu Dhabi. Shaykh
Mohammed bin Butti also is the Chairman of Al-Hamed Group of
Companies (a local agent) and Al-Ahlia General Trading
Company (a local sponsor).


15. The fact that many local agents/sponsors also hold
local government positions seems to be a conflict of
interests by Western standards. In the UAE, however, the
agency/sponsorship system is a natural extension of a
political system based on tribal affiliation. UAEG
officials make political decisions that benefit their tribe
or family economically. Although U.S. companies complain
that the tendering of government contracts can be far from
transparent, other American firms have made significant
inroads in the UAE by hiring prominent local agents who help
the principal win multi-million dollar contracts.


16. U.S. companies sometimes can circumvent sponsorship
requirements in the UAE, although this practice is not/not
common and applies primarily to foreign companies dealing
with UAE governmental entities. Foreign companies sometimes
are the only suppliers of specialized goods or services that
are not widely available. As per ref, foreign defense
contractors must negotiate directly with the UAE Offsets
Group, and international oil companies work directly with
the state-run oil company. Some U.S. companies, such as
Boeing, maintain an office in one of the UAE's free zones to
avoid a local sponsor, but may be required to have a local
sponsor to bid on a particular contract. In the past,
Boeing has negotiated directly with quasi-governmental
Emirates Airlines for the sale of aircraft. U.S. companies
that enter into UAE governmental contracts without a sponsor
often have no redress if the government entity does not
fulfill or later changes the terms of the contract.

Wahba