PLACEMENT OF PRESIDENT'S EMERGENCY HIV/AIDS

UNCLAS COLOMBO 000906

SIPDIS

DEPT FOR INR/R/MR, I/RW, I/REC;
SA/INS(FOR JWALLER); SA/PD (FOR LJIRWIN, LSCENSNY)
DEPT FOR IIP/G/NEA (SDOMOWITZ); SA/PPD (JRONEY)

E.O. 12958: N/A
TAGS: KPAO OIIP IR ZP CE
SUBJECT: PLACEMENT OF PRESIDENT'S EMERGENCY HIV/AIDS
INITIATIVE

REF: STATE 142342


1. Reftel requested posts to use IIP materials to publicize
the president's new HIV/AIDS initiative.


2. Colombo used two IIP products to splash the rollout
across the Sri Lankan press.

- News File. During noon and evening newscasts "News File"
clips describing the initiative were used by MTV
(independent English telecaster) and its Sinhala- and
Tamil-medium affiliates, as well as by SWARNAVAHINI
(independent Sinhala telecaster).

- Washington file. The May 27 Washington File piece, "Bush
Signs Initiative to Fight AIDS Abroad," was placed in the
DAILY NEWS (government-owned English daily),the ISLAND
(independent English daily),and THINAKARAN (government-
owned Tamil daily).


3. We await receipt of the generic op-eds described in
reftel, and will use them as appropriate in the Sri Lankan
context.

Wills