Identifier
Created
Classification
Origin
03AMMAN941
2003-02-10 14:55:00
UNCLASSIFIED
Embassy Amman
Cable title:  

SUBJECT: TV CO-OP PROPOSAL: BILATERAL AND

Tags:  KPAO JO 
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UNCLAS SECTION 01 OF 02 AMMAN 000941 

SIPDIS

STATE FOR PA/OBS/BS G. SANTULLI; INFO NEA/PPD C.
BOURGEOIS

E.O. 12958: N/A

TAGS: KPAO JO
SUBJECT: SUBJECT: TV CO-OP PROPOSAL: BILATERAL AND
REGIONAL ISSUES IN U.S.-JORDANIAN RELATIONS.

UNCLAS SECTION 01 OF 02 AMMAN 000941

SIPDIS

STATE FOR PA/OBS/BS G. SANTULLI; INFO NEA/PPD C.
BOURGEOIS

E.O. 12958: N/A

TAGS: KPAO JO
SUBJECT: SUBJECT: TV CO-OP PROPOSAL: BILATERAL AND
REGIONAL ISSUES IN U.S.-JORDANIAN RELATIONS.


1. Summary: Embassy Amman proposes a TV Co-op with a
three-person crew from Jordan Television, the
government-owned and sole local television station in
Jordan, to produce original news features in the
United States on the role of the Arab and Jordanian
community in the United States, with specific
attention paid to the role of women; issues related to
Jordanian students in the United States; and issues
related to implementation of the historic U.S.-Jordan
Free Trade Agreement.


2. Background: At a time when great misperceptions
have emerged in the Arab world, including Jordan,
regarding the lives of Arabs and Muslims in the United
States, we see a great need for honest, in-depth
reporting from the source that will correct some of
those misperceptions. Jordan is one of the U.S.'
principal allies in the Arab world. The U.S. and
Jordanian governments enjoy excellent relations on all
levels, and the relationship has begun to expand and
deepen with the entry into force in 2001 of a
bilateral Free Trade Agreement (FTA). In addition,
according to figures from AMIDEAST, some 2000
Jordanian students are resident in the United States
each year, a percentage of the total Arab student
population well above Jordan's size. That said,
there remains, in particular in the wake of the
September 11 attacks in the U.S., an ignorance among
much of the Jordanian population about ordinary life
in America, and in particular among Jordanians and
other Arabs resident in the U.S. Reports of wide-
spread harassment and even religious persecution
against Arabs and Muslims in the United States have
had great impact here, creating misperceptions that
are difficult to dispel through traditional PD
programs. A TV-coop with Jordan TV, the country's
only local broadcast station, from which are produced
feature stories on the lives of Arabs and Muslims in
the U.S., in particular women; the experiences of
Jordanian students at U.S. colleges and universities;
and a focus on the growing U.S.-Jordan trade
relationship in the wake of passage of the FTA could
directly address for a wide audience some of these key
misperceptions.


3. Themes: Jordan TV plans to focus on two themes.
The first theme involves the Arab and Muslim community
in the United States and its role in bridging the
widening gap between the Arab and Muslim world on one

hand and the West on the other. Two sub-themes of
this topic are the role of Arab and Muslim women in
the U.S. and the experiences of Jordanian students
resident in the U.S. The second theme involves the
growth of U.S.-Jordanian economic and trade relations,
a subject of major interest in Jordan.


4. Theme Details:
a. The Arab and Muslim Community in the United
States: Jordan TV would like to focus on the life of
Arabs and Muslims in American society: their life,
work and their impact on the American opinion of Arabs
and Muslims around the world. A first sub-theme of
this topic is an exploration of the role of Arab and
Muslim women in the United States: does it differ
from their role in traditional Arab or Muslim
societies? What are the stereotypes they are faced to
confront in American society, and have they had any
success in changing those stereotypes? Jordan TV
would also like to focus on Jordanian students
resident in the United States: their place in
American life as a bridge between two cultures and how
they portray their own society and causes/issues
important to them. The underlying focus of these
topics will be how each of these groups (Arabs, women,
students) may influence American society, or serve to
close the gap between Arab and American societies.

b. U.S.-Jordanian Economic Relations: Jordan TV
would like to explore the impact in the United States
of the U.S.-Jordan Free Trade Agreement, an issue of
great interest to Jordanians, but one rarely viewed
from a U.S. perspective. Jordan is only the fourth
country to sign an FTA with the United States, and
trade ties between the two countries have only
recently emerged as a central issue. The FTA is not
only a meaningful symbol of the importance attached by
the United States to its relationship with Jordan, but
is an increasingly important element to Jordan's
future economic development. Jordan TV would like to
explore this issue and elucidate sectors and areas
where Jordan might do better in taking advantage of
this historic opportunity.


5. Logistics: Jordan TV plans to send a three-person
crew to take part in the Co-op. They will pay the
international airfare for this crew.


6. Broadcasting: Jordan Television has committed to
airing these feature programs on its prime-time news
broadcasts, in addition to airing some of them on its
weekly "60 minutes" news feature program, Jordan's
most popular news-based show.


7. Contact Persons: Control Officer is IO Justin
Siberell: telephone: (962)-6-592-0101 ext. 2618; fax:
(962)-6-592-0121; cellular: (962)-79-559-0963; e-mail:
jsiberell@pd.state.gov. Responsible FSN is
Information Specialist Tania Khoury: telephone: (962)
6 5920101 ext. 2576; fax (962) 6 5920121; cellular
(962) 79 5532565; e-mail: tkhoury@pd.state.gov.
BERRY